Lauren Eggertsen
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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My Mom Wore These 9 Trends in the '80s, and Now I Do Too
Sadly, she saved nothing for me.
By Lauren Eggertsen
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Summer's Coming—Here Are 6 Things to Toss Before It Arrives
Like spring cleaning, but for summer.
By Lauren Eggertsen
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I Live in L.A.—30 New Nordstrom Items I'm Buying for the Perfect Summer Wardrobe
My favorite season.
By Lauren Eggertsen
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I Tried On the Frankie Shop Pieces You're About to See Everywhere This Spring
Hurry before they sell out.
By Lauren Eggertsen
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Why LANY's Paul Klein Is Quickly Becoming Music's Biggest Style Icon
Learn about his new music, his love for clothes, and more.
By Lauren Eggertsen
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30 Cheap New H&M Items You'll Literally Have in Your Closet for Years
Thank me later.
By Lauren Eggertsen
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30 Under-$100 Zara Finds That Look Really Expensive
I'd believe they were triple the price.
By Lauren Eggertsen
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This Once-Dated Jacket Trend Is Finally Back—24 I'm Obsessing Over Now
It's been resurrected.
By Lauren Eggertsen
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The Spring 2021 Shopping Guide: Where to Buy the Biggest Trends of the Season
Heard it here first.
By Lauren Eggertsen
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My Stylish 58-Year-Old Aunt and I Agree—These 11 Pieces Are a Must This Spring
Full carts, full hearts.
By Lauren Eggertsen
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Your Lingerie Is Over the Second You Do This
Take it from the pros.
By Lauren Eggertsen
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6 Lingerie Trends Blowing Up at Nordstrom Right Now
The hottest styles of the moment all at once place.
By Lauren Eggertsen
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31 Stunning New Designer Finds I'm Losing Sleep Over
Lots of luxe pieces.
By Lauren Eggertsen
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Shopbop Haul! 45 Cute Things I Want Everyone to Know About
Brace yourself.
By Lauren Eggertsen
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We've Tried On Almost Every Item From This Brand—These 12 Are Worth It
Trust us.
By Lauren Eggertsen
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I'm Who What Wear's Editorial Director—35 Seasonal Finds That Have My Approval
Signed, sealed, and delivered.
By Lauren Eggertsen
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35 New Nordstrom Finds That Are Trendy, Cool, and 100% Worth Buying
This might be our most stylish Nordstrom roundup yet.
By Lauren Eggertsen
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I Lose It Over H&M's Sweaters—These 27 Are the Absolute Best
Starting at just $10.
By Lauren Eggertsen
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6 Successful Women Tell Us Exactly What They Want for Christmas
Santa's coming.
By Lauren Eggertsen
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Zara Let Me Try On the 10 Fall Pieces Everyone's Talking About—See All My Pics
Too many trends to handle.
By Lauren Eggertsen
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I've Never Had Such an Intense Urge to Shop: 39 Items I'm Drooling Over
Send help.
By Lauren Eggertsen
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The Secret H&M Trend Section I Tell All My Friends to Shop From
The jig is up.
By Lauren Eggertsen
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Call Me Risqué, But These Are the 5 Naked Trends I Can't Wait to Try Next Year
Dare to join me?
By Lauren Eggertsen
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10 Lingerie Trends Every French, British, and NYC Girl Is Wearing
Because everyone wears it.
By Lauren Eggertsen
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5 Sweatshirt Brands All the Cool Kids Are Wearing
Including the TikTokers.
By Lauren Eggertsen