30 New-In Pieces From Zara, COS & Arket That I Can't Believe Are High Street

Confession time. I spend a lot of time looking at clothes. More specifically, I spend a lot of time scouring the high street for the best pieces from new-in drops. We're lucky that our high street is filled with great staples of course, but every once in a while an extra special find will pop up that blows us away. And I can wholeheartedly say, there is nothing more satisfying than finding those rare high-street pieces that look like they came straight from the runway. You know, the ones that make friends, colleagues and even strangers on the street say "where did you get that?", followed by "wait, it's from the high street?". 

Whether it’s through incredibly intricate details or high-quality fabrics, these kinds of pieces make you walk a little taller and fill you with a sense of (almost smug) satisfaction at having been one of the few to find and bag an elevated wardrobe hero at a covetable price point.

ARKET new in buys

(Image credit: ARKET)

Well, needless to say, there are only a few select brands that can deliver these kinds of pieces and there are three in particular that have become my go-to for not only wardrobe staples, but pieces with a certain je ne sais quio; Arket, COS and Zara are responsible for so many of the pieces that I can’t believe come from the high street. Need some proof? I’ve managed to narrow down a few of the new-in pieces that have made me click add-to-basket a little quicker than usual and have shared them below.

Keep reading to discover my edit of the new-in Arket, COS and Zara pieces that I just can't believe are high-street. 


2. COS

3. ZARA 

Up Next: The Easy Way to Find the Most Expensive-Looking Buys at H&M

Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.

In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.

Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.