I'm a Market Editor, and I Predict These 30 & Other Stories Finds Will Sell Out

Being a market editor, it's part of my job to drop in on the new-arrivals sections of my favorite retailers to see what's hot on the market. I'm always adding new items to my stories, and I've noticed some of my picks just happen to be the ones that end up selling out. I guess you could say it's a coincidence, or I'm just good at my job. If you agree with the latter, then you'll be happy to hear that I went through pages of products on the & Other Stories site and picked out pieces that I think are going to be best sellers.

As I grow older into my 20s and continue to navigate my sense of style, & Other Stories just happens to be a prime shopping spot. Its items meet the perfect balance between trend-forward and elevated. While I do love a trendy item, I want it to be versatile enough that I can wear it for years. If that seems like your shopping mindset right now, then you'll love the picks I've gathered ahead.

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.