Prime Day starts on October 13, and while it's not an actual holiday, it might as well be. For years, I've used it as a day to score major discounts on appliances, gadgets, and other random things I've needed, but this year, I'm using the day to shop for what I love most: fall fashion. The site is exploding with so many gems—think chic denim, soft cardigans, sporty activewear, and trendy coats—that my shopping cart is actually overflowing. Want to see all my finds you'll want to scoop up before the sale ends on October 14? Without further ado, and in no particular order, keep scrolling for my favorite pieces I'm shopping from Amazon's epic event.
Up next: BTW, Amazon Is an Actual Treasure Trove for These 4 Key Fall Pieces
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If You're Going to Wear Brown Leggings, This Is the Sneaker Color to Wear Them With If You Want to Look ElegantA combination meant for only the most elite of workout classes.
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I Want to Look Chic This Winter Vacation—6 Looks That Nail the BriefWhether you're traveling to Miami, Aspen, or anywhere else.
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If You Have The Row and Toteme Taste (But Not the Budget), Let Me Introduce You to This Rising Scandi LabelThe coats and sweaters everyone's wearing.
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I Scoured the Sales to Find the Chicest and Coolest Picks for Holiday Parties This YearI'm kind of a pro at this.
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Your Basics Collection Is a Mess—Here's How to Clean Up Your Collection in Time for WinterThings just got much chicer.
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*Gasp* Shopbop Is Having a Sneaky Designer Sale—Here's What We're BuyingUp to 30% off.
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I Compared Holiday Wish Lists With My Stylish Friends—These 30 Gifts Made Every Single OneSee what made the list.
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10 Winter 2026 Wardrobe Staples to Gift to Yourself This DecemberYou deserve it.
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Surprise! J.Crew Extended Cyber Monday Deals—Score 50% Off Best-Selling Last-Chance DealsSo many amazing items left to grab.
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5 Sweater Styles Every 2025 Winter Wardrobe NeedsOur must-have knitwear list.
