The Best Fashion Gems I Discovered During My Prime Day Scrolling Frenzy
Sponsor Content Created With Amazon
Prime Day starts on October 13, and while it's not an actual holiday, it might as well be. For years, I've used it as a day to score major discounts on appliances, gadgets, and other random things I've needed, but this year, I'm using the day to shop for what I love most: fall fashion. The site is exploding with so many gems—think chic denim, soft cardigans, sporty activewear, and trendy coats—that my shopping cart is actually overflowing. Want to see all my finds you'll want to scoop up before the sale ends on October 14? Without further ado, and in no particular order, keep scrolling for my favorite pieces I'm shopping from Amazon's epic event.
Up next: BTW, Amazon Is an Actual Treasure Trove for These 4 Key Fall Pieces

Anneliese Henderson is a New York–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading romance novels or running around the town with her Bernese Mountain Dog, Rosie.
-
Calf-Hair, Suede, Espresso—30 Luxurious Nordstrom Items I'm a Little Too in Love With
Simply stunning.
-
A Definitive Guide to the 21 Best Wallets Money Can Buy
It's time for an upgrade.
-
Psst: Nordstrom's Having a Sneaky Fall Sale—These 40 Finds Are Classy, Elevated, and Under $150
Don't miss out.
-
If You Live in NYC, You *Should* Know That the Chicest Way to Wear a Miniskirt and Tights in Fall Is With This Elegant Shoe Color Trend
It's not black pumps or white sneakers.
-
Get a Jumpstart On Your Holiday Shopping With These Standout Gift Finds From Amazon Prime Day
Practical fashion, beauty, and home essentials.
-
Leggings! Bras! Lounge Sets! 30 of the Best Intimates and Activewear Amazon Prime Deals You Don't Want to Miss
Sales end October 8.
-
I’m a Senior Shopping Editor—These Are Hands Down the Chicest Coats From October Prime Day
Get ready for endless compliments.
-
I'm a Shopping Editor—31 Rich-Looking, Under-$50 Amazon Accessories I'm Eyeing During Prime Big Deal Days
It's the last day to shop!