Prime Day starts on October 13, and while it's not an actual holiday, it might as well be. For years, I've used it as a day to score major discounts on appliances, gadgets, and other random things I've needed, but this year, I'm using the day to shop for what I love most: fall fashion. The site is exploding with so many gems—think chic denim, soft cardigans, sporty activewear, and trendy coats—that my shopping cart is actually overflowing. Want to see all my finds you'll want to scoop up before the sale ends on October 14? Without further ado, and in no particular order, keep scrolling for my favorite pieces I'm shopping from Amazon's epic event.
Up next: BTW, Amazon Is an Actual Treasure Trove for These 4 Key Fall Pieces
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My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025Everything is under $100.
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Wait, J.Crew Is 30% Off Sitewide Right Now—These Are the Chic Fall Pieces in My CartThe fall 2025 collection is so good.
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It's the Last Chance to Shop Reformation's Sale—Up to 70% OffIt's selling out fast.
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My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025She had me at under-$100 Uggs and Levi's.
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The New Elite Way to Shop Is Off the Grid and Invite OnlyIf you know, you know.
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I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the PartEffortless and elevated is the goal.
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I Shopped so You Don't Have to—the Ultimate Fashion-Editor Fall 2025 Wish ListIt-girl fall has arrived.
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The Refined Edit: 32 Luxury Finds on Sale at SaksStarting at just $58.
