In case you missed it, we're really excited about Amazon Prime Day, and we've been keeping a close watch on what shoppers are actually buying ever since the sale kicked off yesterday. The easiest way to do that is to check Amazon's frequently updated Best Sellers page. And given the number of people flooding the site today (they crashed it for hours yesterday), the results are telling. The number one women's clothing item on Amazon Prime Day is a V-neck knit dress that typically retails for $18 but is marked down to $10 today. Available in seven wearable colors, it's from Amazon's in-house basics brand Daily Ritual.
The easy dress is perfect for summer weekends (just add sneakers or sandals and a denim jacket), and reviewers are praising it for being super soft and comfortable. Shop the dress, along with a few other Prime Day fashion best sellers, below.
Behold the fashion item everyone is purchasing today.Available in size XS to XXL.
Shop More Prime Day Best Sellers
Need convincing? Just read the glowing reviews.Available in sizes XS to XXL.
A summer essential if we ever saw one.
If the black is sold out in your size, these also come in white.
That's a grand total of $6 each, folks.Available in sizes XS to XXL.
Thanks to '90s nostalgia, everyone wants Champion stuff right now.Available in sizes XS to XL. Sale pricing varies by size.
Celebs like Kaia Gerber, Selena Gomez, and Kendall Jenner have made crew socks a trend, so get on board.
Some 6,790 happy Amazon reviewers don't lie.Available in sizes XS to XXL.
Want to keep browsing? Shop more can't-miss Amazon Prime Day fashion deals.
-
These 30 Incredibly Chic Sale Picks From Madewell, Gap, and Banana Republic Scream Fashion PersonGood luck picking just one piece.
-
"Rich-Looking French Vibes" Is the Goal—30 Pieces From the Nordstrom Holiday Sale That Fit the BillTrès chic.
-
From Cashmere Sets to Fair Isle Sweaters, 31 Items You're Going to Love From Gap's Incredibly Good SaleUp to 50% off.
-
Ssense's Annual Sale Is My Super Bowl—43 Items I Won't Fumble BuyingGame time.
-
Missed Cyber Monday? 30 Chic J.Crew, Nordstrom, and Revolve Items That Are Still on SaleWith deals starting at under $20.
-
I Just Found the Chicest Sweaters, Boots, and Winter Pieces for 50% Off at J.Crew—Here’s Everything in My CartDon't miss out.
-
Wealth Whispers, But I'm Screaming Over These Quiet Luxury Cyber Monday Finds From Nordstrom, J.Crew, and Ralph LaurenThree, two, one, shop!
-
5 2025 Trends I'm Already Shopping on Cyber Monday From COS, Madewell, and AbercrombieI'm stocking up while deals are hot.
