The Best-Selling Fashion Item From Amazon Prime Day

last updated 14 August 2019

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In case you missed it, we're really excited about Amazon Prime Day, and we've been keeping a close watch on what shoppers are actually buying ever since the sale kicked off yesterday. The easiest way to do that is to check Amazon's frequently updated Best Sellers page. And given the number of people flooding the site today (they crashed it for hours yesterday), the results are telling. The number one women's clothing item on Amazon Prime Day is a V-neck knit dress that typically retails for $18 but is marked down to $10 today. Available in seven wearable colors, it's from Amazon's in-house basics brand Daily Ritual.

The easy dress is perfect for summer weekends (just add sneakers or sandals and a denim jacket), and reviewers are praising it for being super soft and comfortable. Shop the dress, along with a few other Prime Day fashion best sellers, below.

Daily Ritual

Jersey Short-Sleeve V-Neck T-Shirt Dress

Behold the fashion item everyone is purchasing today.Available in size XS to XXL.

Shop More Prime Day Best Sellers

Amazon Essentials

Performance Capri Leggings

Need convincing? Just read the glowing reviews.Available in sizes XS to XXL.

Lanzom

Wide Brim Straw Panama Roll Up Hat

A summer essential if we ever saw one.

Adidas

CF Advantage CL Sneakers

If the black is sold out in your size, these also come in white.

Amazon Essentials

2-Pack Short-Sleeve Crewneck Solid T-Shirt

That's a grand total of $6 each, folks.Available in sizes XS to XXL.

Champion

Absolute Sports Bra with SmoothTec Band

Thanks to '90s nostalgia, everyone wants Champion stuff right now.Available in sizes XS to XL. Sale pricing varies by size.

Nike

Performance Cushion Crew Socks with Band (6 Pairs)

Celebs like Kaia Gerber, Selena Gomez, and Kendall Jenner have made crew socks a trend, so get on board.

Columbia

Benton Springs Classic Fit Full Zip Soft Fleece Jacket

Some 6,790 happy Amazon reviewers don't lie.Available in sizes XS to XXL.

Want to keep browsing? Shop more can't-miss Amazon Prime Day fashion deals.

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Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.