All the Prime Day Beauty Deals People Are Losing It Over

If you're like us, you don't really need a special excuse to splurge an entire paycheck on the deep, dark depths of Amazon's amazing beauty department. But for one "holiday" per year, we go especially insane. Three words: Amazon Prime Day. Yep, the annual one-day shopping event is officially upon us, and we're already shining our wallets and pep-talking our credit cards in anticipation.

For those who don't know, Amazon Prime Day is basically the equivalent of Black Friday or Cyber Monday but held exclusively for Amazon Prime members. (Without a membership? Fear not! You can sign up now for a 30-day free trial to shop all deals.)

Shoppers are gifted with extra-special deals and markdowns across pretty much every category. So yes, go ahead and buy a blender, microwave, and vacuum while you have your credit card handy, but we, of course, have our beauty-loving hearts zoomed in on all the red-hot hair, makeup, and skincare deals we plan to stockpile our carts with. Prime Day deals start today, July 15, and will run through Tuesday, July 16—the event's first-ever 48-hour run time. So since you have from now through 11:59 p.m. PT on Tuesday to snap up all the best beauty finds, we're lending a helping hand and sharing all of the best beauty products currently on our shopping radar. Keep scrolling!


The news everyone has been waiting for: GHD is discounted for Amazon Prime Day! Grab this famous flat iron (which also makes perfect waves as well!) while it's still 30% off. 

This cult-loved hair savior mends and prevents breakage, making it the ultimate summer hair antidote for any havoc you've inflicted on your strands this season.

This one-inch curler will give you Kendall Jenner–perfect curls. 

This sleek and chic blow dryer promises the fastest dry and boasts dual heat and airflow for preserved hair health. 

In the market for a new can of hair spray? This boasts a flexible, lightweight, and touchable hold that won't weigh your strands down. In other words, it's perfect for summer. 

Never tried dry shampoo in a paste form? Welcome to the full-bodied, super-textured hair you've been waiting for. There's a reason this is a cult product. Promise you'll love it. 

This black-and-gold flat iron is an industry favorite, and it's 30% off! For sleek, straight hair, it's a celeb stylist go-to. 

If you just can't with at-home blowouts, this ingenious styler works wonders on your natural texture. 

Want waves? We recommend this epic jumbo styler from Revlon for a mermaid-esque mane this summer. 

If you're lusting after thick, far more voluminous strands, this professional-strength gel is the ultimate styling steal. 

Fact one: Celebrity stylists hoard (and swear by) this ceramic rotating curling iron. Fact two: You must add it to your cart this second while it's 20% off. 

Undo all your summer damage with this intensive hair mask enriched with restorative oil ampoules for max shine, sleekness, and lasting hair health.

This hot-pink tourmaline and ceramic dryer brush is a best-kept secret for a voluminous good hair day. 

Everyone needs a shower cap, and you might as well have one that's mold-resistant and chic AF, right? Kitsch is offering a 25% off digital coupon that is accessible via the listing on Amazon. 

Cute velvet hair ties for 25% off? Yes, please! 

We've heard so many hair experts represent the product from Folgain if you're experiencing thinning hair or hair loss, and the brand is offering 25% off all products! 


This is the ultimate C-packed peel for bright and radiant skin this summer. 

A therapeutic cleansing bar that banishes dirt and buildup with one clean sweep thanks to detoxifying Dead Sea mud.

This refreshing gel-cream formula keeps summer's inevitable grease at bay and pores on their best (non-clogged) behavior.

Everyone needs a hydrating hyaluronic acid serum in their skincare lineup. Here's yours. 

We don't know about you, but we haven't slept much this summer. This luxurious eye serum will help make you look more bright-eyed, less vampire. 

If you've been looking to add a high-quality retinol serum into your routine, Amazon Prime Day is the ultimate opportunity. We're snagging this one, which also has vitamin C, niacinamide, hyaluronic acid, and CoQ10. 

An oil-free sunscreen formula is a must for summertime, and this one from Glo Skin is one we consistently recommend to friends and keep stocked on our vanity. 

To rid our pores of every last stitch of acne-causing bacteria, dirt, and debris, we count on this gentle purifying cleanser. We're in love with the refreshing gel consistency. 

We can't imagine anything dreamier for our dehydrated skin than this watermelon-and-marshmallow-spiked peel-off mask. 

Regardless of your skin type, this balancing foaming cleanser from Wow will be your skin's BFF this summer. It features clarifying apple cider vinegar, vitamins aplenty, and soothing aloe vera. Use the code BCMK52DE for 35% off.

We're not sure what's more luxe than a black obsidian facial roller paired with an organic cumin seed and vitamin C facial serum. 

There's nothing better than finding a holy-grail multitasking product. This formula from The Better Skin Co. works as a cleanser, scrub, and mask and features beautifying additions like French lava, calendula, and sweet orange. So yes, it smells heavenly too.

Yes, smoothing and beautifying sheet masks for your décolletage are a thing, and sun-damaged skin is desperately wishing for this brand-new one from Wrinkles Schminkles. 

This sweet, three-in-one cleansing balm is hypoallergenic and lusciously lightweight in texture. Plus, it's so effective that it will nix every last trace of makeup—even waterproof mascara—in about one minute flat. The brand's Zero Balance Technology deeply cleanses and exfoliates without leaving the skin depleted, stripped, or tight-feeling. 

The people love everything from French drugstore brand La Roche-Posay. Today, you can snap up everything Amazon has to offer with 25% to 30% off a selection of goods. (This formula is one of our faves.)

Nothing is more necessary come summer than a minty-fresh lip balm, and EOS's epic Prime deals warrant a full restock of our fave sticks and spheres from the brand. 

For skin that shines bright like a diamond, these easy one-step resurfacing pads from Bliss are a one-stop wonder this summer. They're 40% off!

Dark circles? Lines? Puffiness? Yeah, this fab eye cream can help with that! 

This holographic crystal-infused eye cream is one of the prettiest skincare formulas we've seen to date, and it also knocks out all your under-eye woes in one fell swoop. 

Celebs love all things from Joanna Vargas and her impressive skincare line. And for Amazon Prime members, the brand is offering 10% off all the goods. This stem cell–filled pick is our top pick at the moment. 

The OG facial brush is great for banishing buildup and glow-dulling debris. Snap it up for 30% this Prime Day!

Olay is known to be one of the best budget-priced skincare brands you can pick up at the drugstore, but this youth-enhancing elixir is a tad more expensive. Therefore, no better day than Prime Day to get it for a steal at 30% off. 

We pretty much want every single Supergoop! SKU on Amazon, but if you're in need of a really great mineral formulation this summer, we recommend adding this to your cart. It's one of our go-to SPF formulas, and the 30% discount makes it even better. 

Time and again, the top dermatologists in the industry recommend this affordable acne cream for stubborn cystic breakouts. So now's the time to snap up this two-for-one deal!

While we're on the topic of acne, that zit you can't beat? It doesn't stand a chance against this iconic drying lotion from Mario Badescu. (The brand is allowing 25% off its normal price tag!) 

This skin-tightening body lotion from Strivectin is a constant addition to our beach and pool bags. Get it and all other applicable Strivectin skin goodies for 30% off this Prime Day. 


Hands down, this is the best waterproof liquid liner money can buy. And now, you can get it for 30% off! 

It stays put and is the most photogenic thing you can bless your face with. Therefore, you need this cult-fave glitter in your life ASAP. We recommend snapping up every single shade in honor of Prime Day. 

For a perfectly punchy pout that lasts and lasts through summer's inevitable sweat and sun, we suggest this all-star long-wear formula from Stila. 

For an HD-worthy full-coverage foundation that doesn't look like you're actually wearing foundation, this highly loved formulation from Catrice is the ultimate grab from Prime Day. Plus, did we mention the formula is vegan and cruelty-free? 

People freak out about this best-selling brow gel, which you apply once, and it lasts for days thereafter (like temporary tinting). Thus, we think it's the only brow formula worth buying in honor of Prime Day. Seriously, your brows won't know what hit them.

Here's the deal: This weightless, light-diffusing concealer from Veil Cosmetics is Amazon's number one concealer in its price bracket. Plus, it averages a 4.3-star rating with over 800 impressive reviews.

Did you know these microfiber makeup sponges are just as (or better than) another major blender brand? Just saying. 

Pür, one of our favorite makeup brands on Amazon, is offering 30% off on its entire catalog of products, but we're especially excited to snap up this multitasking complexion perfector.

What's better than a punchy and vibrant blush for summer? A creamy, all-natural formula. We're buying this lot from Honest Beauty so we can have a compact in every shade this season (and next).

Long-lasting lipstick during the sweaty months sounds like an oxymoron, but not when it comes to these durable matte duos from Maybelline. 

Nothing delivers an airbrush foundation finish like an actual airbrushed foundation finish. If this iconic kit has been kicking around your wish list for longer than you'd like to admit, we recommend biting the bullet. After all, it's 30% off for Prime Day festivities! 

Makeup artists notoriously love and freak out over L'Oréal's already cult-favorite Lash Paradise mascara. So yes, we recommend opting for this primer-and-mascara set this Prime Day. 

Random but true, this is one of the best loose setting powders money can buy. Oh, and it also has enough coverage to serve an ultra-light foundation hack to boot. It's practically a steal at $5.

Nails & Teeth

If you just haven't been able to splurge for the perfect electric toothbrush, this sleek one from Philips is beckoning. 

Cheers to ultra-shiny nails and UV-free application this summer. (And the 30% discount for all Butter London goodies!)

If you're looking for a whiter smile, look no further than this epic deal on Crest's fan-favorite Whitestrips kit. Since it's 64% off, we recommend hoarding a full year's worth. Just us?