Reviews Don't Lie: Here's a Definitive List of the Best Prime Day Beauty Buys

After months of anticipation, Amazon Prime Day is finally here! The epic annual sale always brings with it tons of incredible deals across fashion, home, and, our favorite category, beauty. This year is no different, as savings of up to 50% off select brands and products are officially available for everyone to hop on. But remember, this flash sale only lasts for two days (from October 13 at 12 a.m. PT to October 14 at 11:59 p.m. PT), so time is of the essence here.

I'm telling you right now, scrolling ahead will result in a full cart of must-have beauty buys. But you deserve it! And hey, I'll back you up if you need to sell the alibi that you're just getting a jump on your holiday shopping (wink, wink). Without further ado, here are the 35 best top-rated Prime Day beauty deals you'll be so mad you missed. Happy shopping.






Associate Beauty Editor

Courtney Higgs is a Cancer sun, Libra rising beauty enthusiast with about six years of experience in the editorial space. She was previously Who What Wear's associate beauty editor after spending many years working on the West Coast edit team at InStyle Magazine. She graduated from California State University, Northridge, with a BA in communication studies and pivoted to editorial after spending her college years working in the legal field. Her beauty philosophy is simple: She believes there are no wrong answers and that discovering our favorite beauty products and rituals is a journey, not a sprint. When she's not geeking out over products, she can be found adventuring around L.A. with her fiancé; watching reality TV with their French bulldog, Bernie Mac; or relating way too hard to astrology memes.