Reviews Don't Lie: Here's a Definitive List of the Best Prime Day Beauty Buys

After months of anticipation, Amazon Prime Day is finally here! The epic annual sale always brings with it tons of incredible deals across fashion, home, and, our favorite category, beauty. This year is no different, as savings of up to 50% off select brands and products are officially available for everyone to hop on. But remember, this flash sale only lasts for two days (from October 13 at 12 a.m. PT to October 14 at 11:59 p.m. PT), so time is of the essence here.

I'm telling you right now, scrolling ahead will result in a full cart of must-have beauty buys. But you deserve it! And hey, I'll back you up if you need to sell the alibi that you're just getting a jump on your holiday shopping (wink, wink). Without further ado, here are the 35 best top-rated Prime Day beauty deals you'll be so mad you missed. Happy shopping.



Number of reviews: 16,053

Average rating: 4.3/5 stars

Standout review: "I am a complete convert to all the LilyAna Naturals products and use the vitamin C, this retinol, and the scrumptious face cream as my daily/nightly ritual for skincare. My face adores these products far and away from any others I have tried throughout my life, and my mirror isn't lying as it shows the benefits. If you find your face breaks out, give it time. Give it the two weeks before you make a decision, and you, too, will be singing it's praises."


Number of reviews: 12,028

Average rating: 4.4/5 stars

Standout review: "I have had deep acne scars for about 10 years and have tried every product out there, trying to, at least, minimize their appearance. I have been using this vitamin C serum on my face and the InstaNatural glycolic acid serum on my shoulders (where my scars are more intense), and in two months, they have disappeared completely."

Number of reviews: 21,763

Average rating: 4.4/5 stars

Standout review: "Use this every day mixed with my Drunk Elephant vitamin C serum. Another huge factor in why my skin is beautiful… 40+ and loving it."

Number of reviews: 20,009

Average rating: 4.5/5 stars

Standout review: "At 68 years old, I can testify that I am an experienced skincare shopper. I purchased many expensive facial skin brands. I also tried all-natural unknown brands online and inexpensive drugstore-sold facial creams, and I have never found a skincare line in the likes of Tree of Life."

Number of reviews: 15,678

Average rating: 4.6/5 stars

Standout review: "I have extremely oily, greasy skin with big pores and blackheads. Washing my face with my fingertips does nothing to clean out my pores. By far the best thing I have used is a soft-bristled brush that rotates, but they never seem to last long, and I will never pay more than $20 for a facial brush. So I decided to give these a try, and I've been using them for about three to four weeks now and really like them. I use at least once a day, sometimes twice, and it does a light exfoliation and never dries out my skin. I haven't had any pimples, and my pores are looking so much better."

Number of reviews: 10,404

Average rating: 4.6/5 stars

Standout review: "I've been using natural oils for my skincare routine. Never tried rosehip oil before my purchase. Now after two months of use, it's become my go-to facial oil. I have super-dry skin and live in a cold city, but after one use in the morning, my face feels softer and moisturized for a longer period of time compared to similar oils."

Number of reviews: 878

Average rating: 4.5/5 stars

Standout review: "This moisturizer has been a lifesaver! I've always had dry skin, but as of late, my skin had turned into the Sahara Desert. My skin was so dry I had patches on my face that looked like I had been drooling in my sleep. My skin was literally flaking and falling off my face. It was so embarrassing. I gave this a try because none of my other moisturizers or oils were working, but I needed something that wouldn't irritate my sensitive skin. I can't ever see myself using anything else. This keeps my skin moisturized and soft all day. No more flaky skin!"

Number of reviews: 2467

Average rating: 4.7/5 stars

Standout review: "This oil is amazing! It melts warmly on my skin with just one drop! I massage under and around my eyes now every evening just while hanging out. Easy! My thin wrinkle lines are virtually disappearing! I’ve started using a little around my lips and on my neck, too. "

Number of reviews: 2724

Average rating: 4.7/5 stars

Standout review: "I started using it as a cuticle oil but quickly found out it works great on hands, arms, legs, feet… everywhere there is exposed skin. My skin drinks it in, but it’s not oily or greasy. Just extremely emollient. And that’s important now that the winter air outside is cold and dry and the inside air is warm and dry from the furnace running all the time."

Number of reviews: 4877

Average rating: 4.5/5 stars

Standout review: "A little goes a long way. More importantly, I saw a striking difference in how my skin looked, even after the first use. Since then, there have been a couple of times when I had forgotten to apply it before putting on my makeup, and the difference was really noticeable (to me anyway). This cream plumps out the skin and gives a smoother appearance. The price is very reasonable and affordable, especially on Amazon where it can be found for about $10 less than in drugstores."


Number of reviews: 3472

Average rating: 4.5/5 stars

Standout review: "The towels are incredibly soft and lightweight. I have very curly, dry hair, and this towel has changed my hair game. It does dry your hair faster than a normal towel, and it does not create any breakage. I simply tie my hair up in the towel, and less than 10 minutes later, my hair is mostly dry, and my curls are saved."

Number of reviews: 4279

Average rating: 4.6/5 stars

Standout review: "With frizzy hair, flat irons are a part of life. I've had tons of irons and even spent well over a hundred on a single professional iron my stylists have sworn by, and this is the best I have ever come across, period."

Number of reviews: 12,132

Average rating: 4.6/5 stars

Standout review: "If you've never had a silk pillowcase before, I promise you will never go back, and this brand is no exception to that rule. This is my third 100% silk pillowcase (all from different sellers here on Amazon), and all have been great quality. I honestly intend to buy one of these for every woman I ever liked."

Number of reviews: 5782

Average rating: 4.5/5 stars

Standout review: "Go get it before the makers of this flat iron decide to go up on the price! Bypass CHI, FHI, and Babyliss. Keep your money in your pocket from GHD. Buy this one instead and make sure you pass through and let a sister know in the comments what you think!"

Number of reviews: 1496

Average rating: 4.7/5 stars

Standout review: "They're so beautiful! They're bigger than expected! But that's a good thing! Definitely buy them! They have a good grip—my hair is super straight, and they don't slip off."

Number of reviews: 4622

Average rating: 4.7/5 stars

Standout review: "So happy I ordered this brush. The combination boar bristles and nylon pins help smooth any frizz I have while stimulating the scalp. I have 30-inch long hair that is pretty thick, and this brush went through it with no problems."

Number of reviews: 295

Average rating: 4.5/5 stars

Standout review: "This is the most beautiful and well-made headband I have ever purchased. The picture does it no justice—it’s absolutely worth every penny."

Number of reviews: 15,008

Average rating: 4.3/5 stars

Standout review: "I can't believe I waited so long to buy these beauties. These curlers are incredibly easy to use, and they give you gorgeous curls that last for days. I have tried every heatless curling method there is—sleep styler, braiding, boho headband wrapping, and every other tutorial on youtube—and this is the only one that actually works."


Number of reviews: 7108

Average rating: 4.6/5 stars

Standout review: "Most lotions I have to use are thick, gluey, and oily. Not this! This has a perfectly smooth, thin texture that soaks into my skin quickly. No oily hands here!"

Number of reviews: 4361

Average rating: 4.6/5 stars

Standout review: "I had bought this bar of soap nearly a year ago, and after using it, I just thought to myself, 'That's an okay bar, but let me try something else that's a little cheaper.'

Now, here we are, a year later. I've tried out three different brands of soap since then, and they all did not work as well as this single bar. One brand I had bought came in a pack of six smaller bars, I believe about 4.5 ounces compared to this seven-ounce bar. I went through four of them in the same amount of time as this one. The other two brands did what most soaps do and dried out my skin way too much."

Number of reviews: 5350

Average rating: 4.3/5 stars

Standout review: "This product, for starters, is amazing! I am a person who has very sensitive teeth, so for a while now, I have not been able to whiten them, because I am a major coffee drinker. I discovered charcoal teeth-whitening powders about a year ago, and I have tried several brands, and this one, by far, is my favorite."

Number of reviews: 4123 

Average rating: 4.6/5 stars

Standout review: "I had LASIK surgery in April. I recently started having issues with severe dryness from the temperature change and heat on. This ice pack has done wonders to help me. I highly recommend. A lot of the comments complain it doesn’t stay cold long—keep in mind you're not supposed to leave an ice pack on longer than 15 minutes at a time, much less on the eyes. The pack stays cold for me for at least 30 minutes."

Number of reviews: 2432 

Average rating: 4.4/5 stars

Standout review: "I'm 71 years old with 80-year-old skin. Psoriasis, arm and leg dandruff, and dry skin, in general, all started to show their ugly faces just about the time I turned 60. Since then, I have probably tried all of the moisturizing and lubricating bars and liquid bodywashes that are for sale in this country. This is the best of the bunch. It is not like showering with lard and does not smell like something the cat drug up and the dog wouldn't bury. Smells like forests, cleans and rinses good, and I don't itch anymore! A bit more pricey than some brands, but I think it's worth every dime."

Number of reviews: 14,782

Average rating: 4.6/5 stars

Standout review: "If I could give six stars, I would! I've learned to live with my husband's halitosis for decades. The only thing that has ever worked in the past was a prescription mouthwash prescribed by his dentist. Unfortunately, it also causes teeth staining, so my husband discontinued using it. Seriously, this stuff is a miracle! After one use, my husband's breath was fresh, no after-odor. A few hours after his first use, his breath was still fresh."


Number of reviews: 5775 

Average rating: 4.7/5 stars

Standout review: "I can’t bring myself to buy the more expensive brushes. Out of the affordable brushes that I have tried, these are, by far, my favorite."

Number of reviews: 12,782

Average rating: 4.7/5 stars

Standout review: "I love this mirror! The light settings are perfect since you can adjust the brightness. A perfect-sized mirror—not too big or small."

Number of reviews: 2355

Average rating: 4.4/5 stars

Standout review: "Very pretty selection of lashes that are super easy to put on. It’s a lifesaver for me because I gave up on trying to use glue ones, as with my curly lashes, it was difficult. Now it’s easy."

Number of reviews: 300

Average rating: 4.6/5 stars

Standout review: "I love this makeup bag! Larger than I expected, and I love how the dividers come out so you can choose how to divide it. Very sturdy and great for traveling. Large enough to fit anything you need! And the pattern is so cute. Would highly recommend."

Number of reviews: 4117

Average rating: 4.6/5 stars

Standout review: "I have extremely sensitive skin, and even mildly abrasive things, like makeup brushes or cotton rounds, will cause irritation. This is the most effective makeup remover I've ever used, and it is so soft and gentle. I'm gifting every girl in my life this for Christmas."

Number of reviews: 19,766

Average rating: 4.6/5 stars

Standout review: "I’m a professional makeup artist, and I’ve been in search of brushes that are good quality but not super expensive, and I came across these, and I’m pleasantly surprised! I usually have multiple clients back-to-back, so sometimes, I don’t have time to clean my brushes, so I needed some backups, and now I find myself using these just as much as my Morphe and Real Techniques ones, which I love."

Number of reviews: 3044

Average rating: 4.4/5 stars

Standout review: "I switched from Benefit Hello Flawless! Oxygen Wow to this, and I love it. I keep getting told that my makeup looks amazing… if they only knew how cheap it is."

Number of reviews: 1545

Average rating: 4.7/5 stars

Standout review: "Love it! Makes my bathroom counter much more organized. It was super easy to assemble, too."


Number of reviews: 5819

Average rating: 4.4/5 stars

Standout review: "I've used a lot of different brands of nail polish over the years and have found very few actually last longer than a day or so without chipping. Full credit to the Sally Hansen Miracle Gel. I was skeptical when I read the reviews, but I'm pleased to say I've been happily surprised. I've had the polish on approx. four days now, and it's only just starting to show signs of chipping. I used it in conjunction with the topcoat, so I don't know if that makes a difference, but I've definitely been converted and won't be using any other brand from now on."

Number of reviews: 1366

Average rating: 4.3/5 stars

Standout review: "With COVID-19 shutting everything down, I wanted to find something I could do from home to keep my dip nails looking good! This kit is amazing. You get six colors and all of the necessary polishes/activators. The topcoat dries in under a minute, no kidding."

Number of reviews:  2516 

Average rating: 4.6/5 stars

Standout review: "Absolutely love this manicure set. Everything you could ever need to give yourself a professional manicure is included. Love the carry case, which makes it easier to keep track of everything."

Want more Prime Day savings? Check out the best beauty tools on sale now.