23 Fashion Basics I Always Stock Up on During Prime Day
The day all of us Amazon shoppers patiently wait for every year has finally arrived. Prime Day is Amazon's biggest sale of the year, with tons of markdowns on everything from cute dresses to performance leggings.
While it's tempting to hit up the electronics section or score some stylish home décor finds, this year, I'm laser-focused on buying the best fashion basics I can find—the simpler, the better. I'm only buying pieces I know I can get a ton of mileage out of, including white tank tops, denim shorts, knit dresses, cozy cardigans, and more. Keep scrolling to shop the 23 Amazon Prime Day items in my cart now.
T-Shirts and Tank Tops
Shorts and Pants
Amazon shoppers are in love with these leggings, which come in tons of different colors.
Skirts and Dresses
I'll be styling this with an oversize shirt worn unbuttoned.
Sweaters and Jackets
Next, these 3 watches will never go out of style—promise.
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
-
From Cashmere Sets to Fair Isle Sweaters, 31 Items You're Going to Love From Gap's Incredibly Good Sale
Up to 50% off.
By Judith Jones
-
Ssense's Annual Sale Is My Super Bowl—43 Items I Won't Fumble Buying
Game time.
By Jasmine Fox-Suliaman
-
Missed Cyber Monday? 30 Chic J.Crew, Nordstrom, and Revolve Items That Are Still on Sale
With deals starting at under $20.
By Ana Escalante
-
I Just Found the Chicest Sweaters, Boots, and Winter Pieces for 50% Off at J.Crew—Here’s Everything in My Cart
Don't miss out.
By Judith Jones
-
Wealth Whispers, But I'm Screaming Over These Quiet Luxury Cyber Monday Finds From Nordstrom, J.Crew, and Ralph Lauren
Three, two, one, shop!
By Ana Escalante
-
5 2025 Trends I'm Already Shopping on Cyber Monday From COS, Madewell, and Abercrombie
I'm stocking up while deals are hot.
By Ana Escalante
-
6 Shoe Trends I'm Shopping From Nordstrom, J.Crew, and Shopbop's Cyber Sales
Run, don't walk.
By Jasmine Fox-Suliaman
-
I Want a Luxe Wardrobe, So I'm Eyeing These On-Sale Cashmere, Satin, and Velvet Pieces for Black Friday
Gift these to yourself or someone special.
By Nikki Chwatt