Amazon's Holiday Beauty Event Just Popped Off (This Is Your Cue to Go Wild)

I know, I know. Just when you almost recovered from (and cozied up to) the fact that it's almost Halloween, here we are throwing holiday shopping in your face. But when it comes to crazy-amazing deals at one of our favorite beauty retailers like Amazon, can you blame us? For the first time in history, the site is blessing us with the biggest of signs to get a jump on A) your holiday shopping list (hey, if you're a procrastinator like us, it's not a half-bad idea) and/or B) simply stockpiling all of your winter beauty saviors ahead of time, so your limbs and complexion don't pay the price late on. We don't know about you, but we're manifesting dewychapped-free skin all winter long. 

While Amazon's Holiday Beauty Event is actually a month-long shindig, there are certain tiers we're especially excited about. For instance, from October 8 to 11, you can nab up to 25% off your favorites skincare-centric brands like EltaMD, La Roche-Posay, Honest Beauty, Bioerma (and more). Click here to peruse all of the savings and steals for yourself, but if you're curious to see what we'd shop and recommend as beauty experts, keep scrolling! 30 prime beauty deals from Amazon's 2021 Holiday Beauty Event are just ahead. 

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.