The 12 Amazon Fashion Pieces the Fashion Crowd Is Buying Now

Amazon might not be the first place that springs to mind when you're looking for a new-season wardrobe, however, that might be about to change. Following the launch of its first clothing brand, Find, Amazon Fashion's first pop-up store on Baker Street is offering you a chance to see a range of brands from the site in the flesh.

The pop-up, which is running from 23 to 27 October, has a street- and party-wear focus, so make sure to get down there before it closes. Amazon Fashion's mini store comes at the perfect time, as recently, we've seen so many influencers (and members of the Who What Wear team) wearing looks from Find's autumn/winter 2018 line.


(Image credit: Amazon)

Amazon fashion's pop-up gives you the chance to see your favourite pieces IRL.

While we were uncertain at first (usually the online store is our go-to for more practical buys), the more we saw cool dresses, coats and skirts by Find, the more excited we got. Who What Wear's Emma Spedding has also seen the collection up close and can confirm that, despite the low price points, the quality is really impressive.

There are so many gems in the new-season offering, including a dream slip skirt (available in both black and blue), a seriously cool patent trench, and, of course, a statement leopard-print dress. Scroll down to see and shop the Amazon Fashion pieces the blogging crowd is loving right now.


(Image credit: @freddieharrel)

Style Notes: Freddie Harrel demonstrates the power of well-styled basics with a Libertine by Libertine pinstripe blazer and high-waisted jeans.


(Image credit: @adenorah)

Style Notes: Everyone is wearing denim jackets again this season, and this shearling-collar one by Find looks great with jeans.


(Image credit: @natashandlovu)

Style Notes: We're obsessed with Find's statement patent coat. We love how Natasha Ndlovu uses hers to elevate a white tee and black trousers.

Shop the Amazon Fashion Edit

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