Black Friday Never Ended for Amazon—Shop the Best Secret Deals


(Image credit: Christian Vierig/Getty Images)

No, this is not a drill. We realize that the Black Friday and Cyber Monday deals came to a close approximately 11 days ago, but it seems that everyone at Amazon decided to throw away their calendars this year and keep all the deals going well into December. So if you missed out on shopping some major Black Friday deals over the holiday, consider this your second chance at scoring big. The e-commerce giant is currently launching a "12 days of deals" campaign and, lucky you, today is the day of fashion deals.

What exactly does that mean? Amazon is listing deals in all of its departments throughout the month of December, but on certain days it's doubling down on a specific one. Since December 7 marks the day of fashion deals, many of these sales will be ending in a matter of hours. All the more reason to hop to it! But don't fret, there will still be a number of ongoing fashion sales to shop from now until December 13.

Well, what are you waiting for? Shop our most stylish picks from the secret post-holiday sales, all of which you could feasibly be wearing in two days thanks to that two-day Prime shipping. We highly suggest you start adding to cart as we speak—or risk regretting a few sartorial missed connections down the line.

Next, shop the affordable winter trends from our Who What Wear collection.


Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.