17 Gems I Just Found Hiding in the Amazon Beauty New-Arrivals Section

I may be dating myself by saying this, but I remember a time when all you could buy on Amazon were books. Cut to today and there are a million different things to discover. As someone who shops on Amazon multiple times a week, I certainly have my favorite go-to categories, one of which is beauty products—specifically, beauty product new arrivals. The section is refreshed constantly, and it's a great way to quickly locate useful seasonal items.
On a recent rainy afternoon, I got lost in Amazon's new beauty product arrivals, and the next day, a package arrived at my doorstep (funny how that happens). So in the spirit of sharing, I've compiled 17 intriguing new beauty products I found that you can get in a flash—and they might even become future favorites and repeat Amazon purchases. Keep scrolling to shop and find out your next makeup, skincare, or bodycare purchase.
Next up, 41 stylish Amazon items you won't regret buying.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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