H&M Just Dropped the Cutest New Under-$50 Bikinis—Here's What I'm Buying First


(Image credit: @champagnemani)

We're still two months away from the official start of spring, but that's not stopping me from stocking up on warm-weather pieces right now. After all, slow and steady does not win the race when it comes to new spring arrivals, as the good stuff tends to sell out quickly—and I have a feeling that will be the case with H&M's brand-new swimsuit drop. 

H&M just launched a slew of bikinis, including string bottoms, one-shoulder tops, tie-dye iterations, classic black suits, and more. There were so many fantastic swimsuits to choose from, but I managed to narrow the field to my top eight picks. Scroll down to shop. Here's hoping there's a beach day in your future!

Next, the #1 It bag of 2023 is already here thanks to Louis Vuitton

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.