Swimwear
Jan 27, 2023

H&M Just Dropped the Cutest New Under-$50 Bikinis—Here's What I'm Buying First

by Erin Fitzpatrick

We're still two months away from the official start of spring, but that's not stopping me from stocking up on warm-weather pieces right now. After all, slow and steady does not win the race when it comes to new spring arrivals, as the good stuff tends to sell out quickly—and I have a feeling that will be the case with H&M's brand-new swimsuit drop.

H&M just launched a slew of bikinis, including string bottoms, one-shoulder tops, tie-dye iterations, classic black suits, and more. There were so many fantastic swimsuits to choose from, but I managed to narrow the field to my top eight picks. Scroll down to shop. Here's hoping there's a beach day in your future!

H&M Padded Bikini Top

Padded Bikini Top

I love this electric blue color.

H&M Bikini Bottoms

Don't forget the matching bottoms.

H&M Padded Bandeau Bikini Top

Padded Bandeau Bikini Top

This bikini top is so cute I'd wear it with jeans and a blazer.

H&M Brazilian Bikini Bottoms

Brazilian Bikini Bottoms

How pretty is this green hue?

H&M Asymmetric Bikini Top

Asymmetric Bikini Top

The cutout trend is still going strong.

H&M Hipster Bikini Bottoms

Hipster Bikini Bottoms

High-waisted bikinis are so chic.

H&M Padded Bandeau Bikini Top

Padded Bandeau Bikini Top

The swimsuit version of an LBD.

H&M Bikini Bottoms

Sleek and simple.

H&M Padded Triangle Bikini Top

Padded Triangle Bikini Top

Tie-dye comes back every spring and summer without fail.

H&M Sarong

And it comes with a matching sarong!

H&M Padded Triangle Bikini Top

Padded Triangle Bikini Top

This color is so cheerful.

H&M Tie Bikini Bottoms

Tie Bikini Bottoms

String bikinis will never go out of style.

H&M Padded-Cup Swim Top

Padded-Cup Swim Top

This is a fantastic option if you want to be a tad more covered up than a traditional bikini.

H&M Bikini Bottoms

These bikini bottoms are a timeless choice.

H&M Padded Triangle Bikini Top

Padded Triangle Bikini Top

I just adore this emerald-green color.

H&M Tie Bikini Bottoms

Tie Bikini Bottoms

So many options; so little time.

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