6 Zara-Like Sites You Haven't Heard of Yet (but Need to Know About)
Though it’s unlikely that any shopping site or even any combination of them could ever take the place of our beloved Zara, there’s no harm in diversifying our portfolio of go-to e-tailers—especially when the additions are affordable, right? So today we thought we’d round up some Zara-like sites that you may not have heard of yet, but would definitely benefit from knowing about. From hyper-trendy statement pieces to elevated basics that only look expensive, these under-the-radar shops have got you covered.
See what they are below and shop our picks from each.
Loéil
Aside from just cool clothes, you can expect endless styling inspiration from Loéil’s editorial-like product shots.
Style Mafia
Miami-based Style Mafia is a must for anyone looking for the latest trends.
Front Row Shop
If you’re looking for the most eclectic range of pieces from classic to edgy, Front Row Shop is the site for you.
Pixie Market
Pixie Market is our go-to for everything from classic shirts with a twist to unexpected layering pieces and accessories. Just be sure to act fast, as the brand’s It pieces are always quick to sell out!
Few Moda
Working ladies will especially appreciate Few Moda’s mix of work and weekend-ready pieces.
Storets
Self-described "sophisticated fun” shopping site Storets is Olivia Palermo–, Alessandra Ambrosio–, and Gigi Hadid–approved—need we say more?
This will make all your night-out looks feel more luxe.In the mood for more shopping? Check out the best President’s Day sales to take advantage of this weekend!
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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