6 Zara-Like Sites You Haven't Heard of Yet (but Need to Know About)


(Image credit: Loéil)

Though it’s unlikely that any shopping site or even any combination of them could ever take the place of our beloved Zara, there’s no harm in diversifying our portfolio of go-to e-tailers—especially when the additions are affordable, right? So today we thought we’d round up some Zara-like sites that you may not have heard of yet, but would definitely benefit from knowing about. From hyper-trendy statement pieces to elevated basics that only look expensive, these under-the-radar shops have got you covered.

See what they are below and shop our picks from each.


Aside from just cool clothes, you can expect endless styling inspiration from Loéil’s editorial-like product shots. 

Style Mafia

Miami-based Style Mafia is a must for anyone looking for the latest trends.

Front Row Shop

If you’re looking for the most eclectic range of pieces from classic to edgy, Front Row Shop is the site for you. 

Pixie Market

Pixie Market is our go-to for everything from classic shirts with a twist to unexpected layering pieces and accessories. Just be sure to act fast, as the brand’s It pieces are always quick to sell out! 

Few Moda

Working ladies will especially appreciate Few Moda’s mix of work and weekend-ready pieces. 


Self-described "sophisticated fun” shopping site Storets is Olivia Palermo–, Alessandra Ambrosio–, and Gigi Hadid–approved—need we say more? 


Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.