I'm a Fashion Editor—16 Affordable Jewellery Brands I Wish I Could Keep a Secret

Let's be straight here: There's absolutely a time and place for fine jewellery (aka those future heirlooms that are purchased for a big birthday or presented in a little black box). But these aren't necessarily the pieces you want to be wearing on the average working day sitting in front of a laptop screen. One thing's for sure: There'll always be a space in our accessory arsenal for affordable jewellery that caters to our low-key fashion needs.


(Image credit: @emmanuellek_)

I, for one, don't subscribe to the idea that in order to look stylish you need to exclusively splash the cash on designer wares. I buy most of my jewellery from affordable brands and it has happily served me for years. It's all about keeping a beady eye out for a good-quality piece or classic design that will stand the test of time and cater to a variety of outfits and occasions.

If you're not sure where to start, let me help you. Below I'm sharing my little black book of chic (but more affordable) jewellery brands, whether that be high-street stores or lesser known gems. From Daisy's everyday layering necklaces to Daphine's statement gold staples, scroll down to see and shop the 16 affordable brands I'm loving right now.

1. Daphine

Founded in London in 2018 by Damasia Ball and Philippine de Follin, Daphine specialises in classic, timeless designs that are created to transcend trends. The brand's cocktail rings are a particular favourite of the fashion crowd.

Shop Daphine:

2. Astrid & Miyu

For affordable jewellery pieces that can be mixed and matched and layered up, take a look at Astrid & Miyu's collections. The minimal chains and gold vermeil hoops are perfect for both birthday presents and treat-yourself buys.

Shop Astrid & Miyu:

3. Amelia Scott

From asymmetric earrings to pendant necklaces, Amelia Scott is your one-stop shop for quirky, adorable jewellery. I have my eye on the Amelia Bow Earrings, which come in a few different variants and colours, so you can find the ones that suit you perfectly. 

Shop Amelia Scott:

4. Daisy Jewellery

I currently own a couple of chain and dainty layering necklaces from Daisy Jewellery, and I wear them every day. Like, I don't even take them off to shower (and they still look good as new). Toeing the line between trend-led and classic, it has everything from pearl pendants to Art Deco–inspired shield rings. 

Shop Daisy Jewellery:

5. Monica Vinader

If you've spent any time on Instagram, you've likely come across this influencer-favourite jewellery brand. While you'll spot some more expensive pieces on Monica Vinader's website (crafted from solid gold and diamond), there is also a range of elegant necklaces, earrings and rings under the £100 mark.

Shop Monica Vinader:

6. Missoma

If you're interested in easy, everyday jewellery that still feels special, it's probable that you've already heard of Missoma. There's a reason why it's a go-to for those in the know. These pieces will instantly elevate even the simplest of looks.

Shop Missoma

7. Otiumberg

If your taste is more dainty, head over to Oyiumberg. These will be pieces you will wear for years to come with literally every outfit in your repertoire. Cue simple studs and stackable rings... 

Shop Otiumberg

8. Accessorize

This is one of the best of the bunch. Accessorize is an undisputed staple of the high street and online jewellery scene. In amongst the timeless, classic gems, you'll find striking costume and sterling silver pieces for £50 and under. Head to the new in sections for the latest and greatest. 

Shop Accessorize

 9. Thomas Sabo

With a mix of pieces and price points, Thomas Sabo has become a go-to for those classic jewellery pieces—especially if you like silver jewellery. Not so much a lesser-known secret, but a good one to keep in your repertoire all the same. 

Shop Thomas Sabo

10. Mejuri

The entire WWW team love Mejuri for modern classics, especially the rings and hoops. The croissant dome ring is a particular favourite.

Shop Mejuri:

11. Orelia

I'm having a bit of an ear-cuff moment, and Orelia has the best selection right now—and at such an affordable price point! Most are under £20. I'm eyeing the wavy ear cuff in particular.

Shop Orelia:

12. Rachel Jackson

For classic designs and personalisable alphabet jewellery, take a look at Rachel Jackson London. I only discovered the brand recently, but I won't be forgetting it anytime soon.

Shop Rachel Jackson:

13. Abbot Lyon

Abbot Lyon's pieces are so beautiful it's impossible to choose favourites. The creations feature a mix of classical and contemporary, so you can shop the exquisite jewellery that maximises on creativity. 

Shop Abbot Lyon:

14. Edge of Ember

I love Edge of Ember for gorgeous, forever jewellery that doesn't break the bank. My favourites have to be the hoops, as well as the alphabet necklaces.

Shop Edge of Ember:

15. Roxanne Assoulin

Roxanne Assoulin's bright, creative pieces will bring the sunshine out whatever the weather. Since 2006 she has been designing mood-boosting jewellery with the kind of dedication and attention to detail that you can feel in every piece. 

Shop Roxanne Assoulin:

16. Crystal Haze Jewellery 

For cute, fun-loving jewellery, there is truly no better place to turn than Crystal Haze. The nostaglia-fuelled designs ensure you're always in for a treat. 

Shop Crystal Haze Jewellery:

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