French Women Seem to Routinely Shop at These 7 Affordable Stores, so I Am Too

There's no denying that French women have enviable style—even for the least envious of us. Perhaps most enviable is the security in knowing that your style will age well in photos, which stands in stark contrast to my current archives. Although French style is usually simple and streamlined, there's always a "je ne sais quoi" cool factor that makes us all perk up and pay attention. The good news is French women often shop at many of the same stores as the rest of us, so the look is within reach. If you really pay attention, you'll start to notice recurring themes within their style—namely trend-proof, elevated basics that define a capsule wardrobe

You'll want to have your screenshot fingers and credit cards readied before you start scrolling down to check out the seven French looks that will gain you automatic chic points. I've added so many timeless pieces below including cozy jackets from COS and bright basics from Zara that you'll be able to wear over and over again. Happy shopping!

1. COS

Everything at COS looks so much more expensive than it actually is. French girls flock to this store for its timeless shapes and luxe fabrics that are on-trend but never trendy.

Shop COS picks:

Simple gold earrings are always a nice touch.

2. Mango

Affordable French stores 2022: Mango


Mango never misses. The European sensibility inherent in this Spanish brand translates when you wear it too. Shop here for everything from elevated basics to accessories and even quality shoes.

Shop Mango picks:

We love when the cutouts are still tasteful.

The belted leather jacket is a nice alternative to the leather blazers that have been popular lately.

As a square-toe aficionado, these are elite.

3. Reformation

Affordable French stores 2022: Reformation


To me, Reformation feels like one big capsule wardrobe so you won't go wrong with any purchases from here. Seasonless dressing is only gaining more and more steam, so why not get comfortable because you're going to stay awhile.

Shop Reformation picks:

My mind is buzzing with all the ways you can style this.

This style top is so forward yet simple.

Active dresses are a great way to look pulled together and still be comfortable.

Wear these on date night or to the office.

4. Charles & Keith

Charles & Keith has a treasure trove of options for the girls who want the latest cool-girl items at an affordable price point. Plus, from interesting new bags to loafers and heels, the quality will always be there. 

Shop Charles & Keith picks:

A great spring/summer shoe for those of us who are currently living in Dr Martens.

5. Zara

Affordable French stores 2022: Zara



There's no denying Zara is the popular girl in the retail world, and French girls also agree. Go for timeless shapes and pops of color to maintain the capsule wardrobe, minimal approach that makes French girls always look so good.

Shop Zara picks:

It doesn't get more chic than this.

Don't underestimate Zara for its acessories.

Cropped blazers are a trend I have my eyes on.


ASOS serves as a one-stop shop when you want to indulge in a lot of different categories. Go here for activewear and sneakers in addition to the latest trends.

Shop ASOS picks:

Chucks are making a huge comeback, and this orange pair has my heart.

Try a leather trench this spring.

Patterns are a rarity for French women, but this houndstooth print is a classic.

I always go to ASOS for hair accessories, as it always has a lot of great options.

7. H&M

Affordable French stores 2022: H&M



H&M is by far the most affordable of the bunch and always has simple pieces that will mix nicely with luxury items from your closet.

Shop H&M picks:

I've been searching for pinstripe pants exactly like this for months.

I would wear this to work every day.