IMO, These Picks Are So Affordable and Chic You Could Never Regret Buying Them

This is dedicated to those out there working to create a stylish wardrobe while on a budget, myself included. With the continual rise in the cost of living, I find serious comfort in coming across fashionable yet affordable pieces. With fall underway and the winter months on the horizon, there's no better time to give your closet a refresh with some cool options. Thankfully, I came across a selection of finds that are incredibly stylish without breaking the bank.
During my latest online shopping excursion, I was laser-focused on finding pieces that were chic and priced under $100. My virtual carts at each of my favorite retailers are now overflowing with a great selection of elevated basics, including timeless shirts, stylish sweaters, trendy shoes (the embellished flats are too cool), and much more. Scroll on to shop 30 of my top affordable and chic picks this season.

Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.
-
Loafers Are Great, But If You're Bored, This Is the Classic Flat Shoe Trend to Try Next
Could this be the new It flat shoe for fall?
-
After 2 Weeks in Italy, I'm Convinced I Need the Shoe Trend Every Chic Woman in Milan and Rome Was Wearing
Forget ballet flats.
-
My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025
She had me at under-$100 Uggs and Levi's.
-
Hold the Brown and Black Jackets—Experienced Shoppers Are Swapping Them for Ones in This Fancy Color
Elsa Hosk wouldn't lead us astray.
-
The New Elite Way to Shop Is Off the Grid and Invite Only
If you know, you know.
-
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the Part
Effortless and elevated is the goal.
-
There's No Question—These 8 Fall Shoe Trends Will Make You Look Rich
Luxe outfits are in your future.
-
I Shopped so You Don't Have to—the Ultimate Fashion-Editor Fall 2025 Wish List
It-girl fall has arrived.