These Adidas Sneakers Are 700% More Popular Than the Brand's Other Styles
How much of a sneaker fanatic are you? Would you read a 2700-word piece that chronicles the impact of a single shoe style? If not, don't worry: We read it for you and gleaned some pretty cool facts. In honor of the shoe style's fifth anniversary, GQ just published a fascinating, in-depth piece on Adidas Boost sneakers, explaining how the design not only revolutionized the brand but in fact "changed the sneaker industry forever."
Just how important is the style for Adidas? For insight, the magaine tapped John Kernan, an analyst at financial services firm Cowen, who "specifically cites the Ultra Boost as the most successful Boost sneaker to date, in part because it has a profit margin 'several hundred percent more' than other Adidas sneakers," GQ explains.
Furthermore, Adidas executives credit the Boost design with revitalizing the brand. "People knew the three stripes, but until Boost, there was no reason for someone to choose Adidas over our competitors," Andy Barr, Adidas director of global creation, told GQ. "In our consumer groups, most people say Boost is the reason they've taken notice of us." If you're as intrigued as we are, scroll down to shop the iconic shoes in question.
Shop Adidas Ultra Boost Sneakers
Opening Image: The Style Stalker
Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.
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