L.A. Girls Will Go Crazy for This New Denim Brand

What do you get when you mix a seasoned denim expert, a dash of L.A.-girl cool, and some covetable new clothes? The brand-new line Adaptation.
As Vogue reports, the Los Angeles–based brand was created by Ali Fatourechi, the founder of celeb-favorite line Genetic Denim. After parting ways with that brand, he’s now back with Adaptation, which boasts California-cool staples like boyfriend jeans, graphic tees, bomber jackets, and more. One standout piece is a checkered varsity jacket that would instantly punch up any look. Plus, the denim selection is top-notch, featuring skinny and boyfriend iterations with cool distressed details. Oh, and how could we not mention the cheeky tee emblazoned with the phrase “Welcome to California / Now Leave”? We rounded up our favorite picks from the collection, which are currently available to preorder on Fwrd.com.
Scroll down to preorder pieces from new brand Adaptation!
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Opening Image: Adaptation

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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