Serum
Serum to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Here's What Derms Want You to Know About Acne Before You Buy Your Next Serum
Note-taking is recommended.
By Shawna Hudson
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For Longer and Healthier Lashes, Reach For These Eyelash Serums
Let the compliments roll in.
By Sarah Yang
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Derms Say These 10 Hydrating Serums Are Dry Skin's Worst Nightmare
Plus, they explain how exactly the humectant works.
By Katie Berohn
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Derms and Aestheticians Always Recommend These 16 Serums for Sensitive Skin
No irritation here.
By Sarah Yang
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3 Things Every Effective Face Serum Needs, According to Dermatologists
Here's how to shop for one.
By Sarah Yang
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We Have Celeb Facialists on Speed Dial—These Are the Retinol Serums They Love
The best non-prescription formulas are ahead.
By Erin Jahns
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Amazon Reviewers Say These $28-and-Under Serums Seriously Improved Their Skin
Thank us later.
By Erin Jahns
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Kate Middleton's Favorite Line-Reducing Serum Is $65 on Amazon, So I Tried It
Read my honest thoughts ahead.
By Kaitlyn McLintock
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If You're Breaking Out, Switch to a Serum With This Acne-Fighting Ingredient
A true skin savior derms always recommend.
By Shawna Hudson
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"It's Botox in a Bottle": 19 Serums That Make a Huge Difference
The reviews say it all.
By Sarah Yang
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Same Glow, Different Coasts: Editors Can't Stop Reaching for This Serum
Just in time for summer.
By Aniyah Morinia
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I'm an Esthetician and These Are My Most-Recommended Skincare Products
Your skincare shopping list.
By Grace Day
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Dehydration Is the Root Cause of Most Skincare Problems—15 Serums That Help
Advice straight from an esthetician.
By Shawna Hudson
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People Don't Believe My Mom Is 75—Here Are 11 Anti-Aging Serums She Uses
Buying now, BRB.
By Erin Jahns
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There Are Lots of Iconic Serums Out There, But These 8 Hidden Gems Eclipse Them
Call me serum obsessed.
By Maya Thomas
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Women Over 40 Agree This Product Unlocks Glowy, Youthful Skin
Who wouldn't want brighter, more luminous skin?
By Anna LaPlaca
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14 Serums 40-Something Celebs Always Use (But Aren't Paid To)
Serious sleuthing, here.
By Bianca Lambert
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This Growth Factor Serum Saved My Damaged 40-Year-Old Skin
Here's the 411.
By Marie Lodi
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The Pricey SkinCeuticals Serum Gwyneth and Tracee Vouch for Just Went on Sale
This never happens.
By Courtney Higgs
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No Joke: My Skin Has Been Glowing Since I Added These 2 Products to the Mix
An iconic duo.
By Aniyah Morinia
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This $46 Firming Serum Cured My Dry, Flaking Skin Nightmare in 3 Days—That's All
I still can't believe it.
By Marie Lodi
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I'm Never Going Back—I Can Hydrate and Correct My Skin Using Just One Serum
Skincare simplified.
By Aniyah Morinia
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I Was Beyond Excited When Fenty Skin Launched, so I Got Derms to Weigh In on It
Did Rihanna get it right?
By Courtney Higgs
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I Tried That Fancy Anti-Inflammaging Serum, and It Truly Lives Up to the Hype
Curious? Let's dive in.
By Jenna Igneri
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For Out-of-This-World Skin in Your 20s, Derms Highly Recommend These 23 Serums
And it doesn't require 10 million products, either.
By Shawna Hudson
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We Tried The Nue Co.'s Latest Topical Skincare Supplement, and It Might Be Magic
Meet The Pill.
By Erin Jahns
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Hear Me Out: No Matter Your Skincare Routine, These 16 Products Deserve a Spot
Proven to protect and prevent.
By Aniyah Morinia
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This Is the One Skincare "Scam" I Just Can't Quit
Don't @ me.
By Courtney Higgs
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This New $16 Serum Replaced My $245 One, and My Skin Looked Better in One Week
I'm just as surprised as you are.
By Erin Jahns
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I'm Lazy—These 10 Sunscreen Serums Save Me Time and Money (and Sun Damage)
They're true multitaskers.
By Kaitlyn McLintock