Serum
Serum to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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I'm Lazy—These 10 Sunscreen Serums Save Me Time and Money (and Sun Damage)
They're true multitaskers.
By Kaitlyn McLintock
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20,000 People Ordered This Damage-Erasing Serum in a Single Day, so We Tried It
Enter U Beauty.
By Erin Jahns
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One Serum to Rule Them All—Bye, Fine Lines, Hyperpigmentation, and Dullness
We asked top derms for their favorites.
By Katie Berohn
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I Pay $166 for This Serum, But These Drugstore Dupes Might Be Just as Good
Glowy skin ahead.
By Sarah Yang
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Once and for All, This Is the Order You Should Apply Your Skincare
Finally.
By Courtney Higgs
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I Tried Augustinus Bader's New Serum to See If It Could Eclipse the Iconic Cream
Hint: It didn't disappoint.
By Shawna Hudson
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This Is the Most Pivotal Serum If You Want Glowing Skin All Year Round
Any guesses?
By Erin Jahns
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My Honest Review of Ilia's Super Serum Skin Tint SPF 40 Foundation
Real talk? I'm obsessed.
By Kaleigh Fasanella
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These Cheap Serums Are Just as Good as Their Expensive Counterparts
Trust me.
By Mica Ricketts
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According to Reviews, These 9 Serums Will Make Your Eyelashes Grow Crazy-Fast
The best from Sephora, Amazon, and Dermstore.
By Erin Jahns
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5 Products We Should All Be Using This Summer, According to Skin Experts
It's the season for brighter skin.
By Mica Ricketts
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This Easy Skincare Swap Practically Guarantees Softer Skin—Here's the Tea
Serious hydration hack ahead.
By Courtney Higgs
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I Tried SkinCeuticals's Brand-New Serum, and It Just Might Eclipse C E Ferulic
Oily-skinned peeps, this one is for you.
By Erin Jahns
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Beauty Editors Agree—No Skin Ritual Is Complete Without a Bottle From This Brand
Trust us.
By Erin Jahns
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82 Random But Essential Items We're Buying Right Now on Amazon
And they're affordable.
By Drew Elovitz
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18 Brightening Serums for When Your Skin Looks Like a Help-Wanted Sign
Reading this article is the first step to happier skin.
By Erin Jahns
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29 Best-Selling Skincare Products Everyone Wants at Sephora Right Now
Now you know.
By Erin Jahns
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20 Best-Selling Face Serums Broken Down by Cost Per Wear
Everyone wants these right now.
By Erin Jahns
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A No-BS Guide to "Active" Skincare Ingredients and the Amount Needed for Results
Here's your cheat sheet for clear, glowing skin.
By Erin Jahns
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I Found Out Why Everyone Is Freaking Out About Vintner's Daughter's New Product
It's industry-changing.
By Erin Jahns
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This Is the Best-Selling Serum in French Pharmacies
I've purchased at least 15 bottles over the years.
By Erin Fitzpatrick
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5 Skincare Experts Share the Best Products and Tips for Unclogging Pores
Problematic pores? We have a #protip for that!
By Micaela English
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We Tried 5 Trader Joe's Skincare Products—Here Are Our Honest Reviews
Prices range from $4 to $10.
By Erin Fitzpatrick
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Masks and Serums Are My Most-Used Products: Here Are a Ton of Cheap Ones to Try
Nothing more than $30, folks.
By Caitie Schlisserman
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Forget Dad Sneakers—Here's Why It's All About Grandma Heels for Spring
Fashion girls and royals agree on this one.
By Anna LaPlaca
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FYI: Versed Just Launched the Clean, $22 Retinol Serum of Your Dreams
Here's everything you need to know.
By Erin Jahns
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This $16 Serum Has Almost the Same Ingredients as a $166 Cult Favorite
Love an affordable dupe.
By Amanda Montell
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These Are the 30 Most-Wanted Serums in History—and They're Currently on Sale
We're *trying* to stay calm.
By Erin Jahns