Amazon Reviewers Say These $28-and-Under Serums Seriously Improved Their Skin

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When it comes to the bandwidth of our Amazon shopping carts, the limit (as Cady Heron would say) simply does not exist. From affordable skin-saving elixirs to highly sought-after hair tools to nail-enhancing supplements to lash-extending mascaras, Amazon is our oyster when it comes to beauty shopping. But, of course, this can be both a blessing and a curse.

On the one hand, we love to have options, and with more options comes the increased probability we'll find the perfect product to add to our regimen. But when you're faced with thousands of beckoning beauty choices, finding said product can feel daunting and practically impossible. To complicate matters further, shopping for beauty products online is significantly more difficult than shopping in person. I avoid online returns at all costs, and because of that, I heavily rely on ratings and reviews while shopping online retailers like Amazon, especially when it comes to finding specific skincare products, such as the best serum. Of course, everyone has unique skin needs and concerns, but if a product is highly rated among customers of all ages, skin types, and skin tones, I know it's probably a winner.

If you search "serums" on Amazon, you'll be met with—wait for it—161 pages of options. So I went ahead and streamlined the serum-shopping process for you and found 10 of the best, top-rated serums on Amazon that thousands of reviewers have gifted with solid five-star ratings and glowing, detailed reviews to match. Keep scrolling for 10 customer favorites reviewers say truly improved their skin.

TruSkin Vitamin C Serum

CeraVe Resurfacing Retinol Serum

Tree of Life Anti-Aging Serum 3-Pack

Eva Naturals Skin Clearing Serum Vitamin C+

Admire My Skin Ultra-Potent Brightening Serum

CeraVe Skin Renewing Vitamin C Serum

Cosmedica Skincare Pure Hyaluronic Acid Serum

InstaNatural Vitamin C Serum

Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum

Mad Hippie Vitamin C Serum With Konjac Root, Hyaluronic Acid, and Ferulic Acid

12 More Beauty Products Editors Always Shop from Amazon

This article was originally published at an earlier date and has since been updated.

Up Next: Sensitive Skin Doesn't Always Like Vitamin C—These 15 Serums Are Derm-Approved

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.