Solange Knowles Joins The PUMA Family

The singer art directed this exclusive campaign for the label, tapping her four favorite It girls to model new styles and share their own fashion-savvy insights (see roundtable chat below).

Trail Blazers
Solange Knowles thinks you need to meet these awesome ladies. We tend to agree.

What's your best kept shopping secret?
Eva: My mom's advice. She is the only person who will give me an honest opinion when I'm considering a new purchase. 
Jill: Thrift store shopping around Palm Beach and Miami!  Women who move down there to retire just unload their crazy designer wardrobes to the Goodwill. It's a gold mine. 
Saada: Borrowing from friends!

Who are your style icons?
Marjon: I'm inspired by so many women these days. Chloë Sevigny, Solange, Diana Vreeland, Miriam Makeba, Diane Kruger, Michelle Elie. I respond to women with bite and intellect, who take chances, and seem supremely happy and secure within their own skin.  
Jill: I've always loved Jane Birkin, Debbie Harry, and Lizzy Mercier Descloux. Right now I really into what Ursina Gysi is up to.  She has the most original style and sensibility that I've seen in a long time‑—a little sporty and a little '70s, while very "next".

What current trend can you not stand? 
Saada: The lack of women of color on the runway.
Eva: As a hat enthusiast I would have to say the ongoing trend of hatless-ness!
Marjon: Peplum tops. It's been done.

If your closet could talk, what would it ask for this season?
Saada: A new winter coat! One that is versatile, can be worn with jeans and a tee, but can also be dressed up.
Jill: A pair of black Prada Spazzolato Fume Leather Sandals.
Marjon: All things Carven! She wants their entire Fall 2013 collection, and then some.

Finish this sentence: “If I won $100 in Bingo, I would…” 
Eva: I would buy myself a ridiculous amount of fresh flowers and a nice bottle of wine. 
Saada: Treat myself and a friend to a nice dinner! 
Jill: Buy 100 Lottery tickets.

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Caroline Stripe Women's Wedge Sneaker in Tradewinds ($70)

Caroline Stripe Women's Wedge Sneaker in Tradewinds ($70)

SF77 Platform Sneakers in Mazarine Blue ($80)

SF77 Platform Sneakers in Mazarine Blue ($80)

Sky Wedge Reptile Sneakers ($90)

Sky Wedge Reptile Sneakers ($90)

EXPLORE: Solange Knowles, Sponsored Story, Puma, Puma, Shopping, sneakers


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