Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
The Latest
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I Saw One of the Chicest Women in London Wearing This $80 Men's Zara Sweater—Yes, It Will Sell Out by February 28
An It piece to modernize your looks.
By Bobby Schuessler -

This Scandi Label Makes Some of My Favorite Sweaters, and Yes, the New 2026 Collection Is Gorgeous
Stunning items from Soft Goat.
By Bobby Schuessler -

Trust Me, You'll Want to See These Grammys After-Party Outfits
From Olivia Rodrigo to Hailey Bieber.
By Eliza Huber -

Okay, I’ll Spill—These Under $50 H&M Items Give Cool Fashion Girl
Refresh your wardrobe without breaking the bank.
By Chinazor "Chichi" Offor -

Hi, Stylish Clothes—These New Zara Items Are Easy to Wear and Incredibly Chic
Including amazing elevated basics.
By Bobby Schuessler -

I'm a Shopping Director—These Luxury Accessories Would Make the Dreamiest Gifts
And a few incredible beauty items, too.
By Bobby Schuessler -

What the “Year of the Horse” Energy Means for Your Shopping Cart
It’s finally here.
By Sierra Mayhew -

I'm Escaping the NYC Winter and Heading to Mexico—Here's What I'm Packing
From swimsuits to sunscreen.
By Audry Hiaoui
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Celebrity
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Trust Me, You'll Want to See These Grammys After-Party Outfits
From Olivia Rodrigo to Hailey Bieber.
By Eliza Huber -

The Easiest Way to Look Chic at the Airport? Wearing *This* Color With *This* Print Works Every Time
A recipe for success, whether you're spotted in arrivals or departures.
By Eliza Huber -

Our Live Reactions to the 2026 Grammy Awards Red Carpet Looks
By Tara Gonzalez -
No, This Isn't the "Naked" Dress of 2025—Hailey Bieber Wore the New Grown-Up Version to the Grammys
And a very important statement.
By Audry Hiaoui -
Carrot Pants Are So Back—Miley Cyrus Wore the Anti-Trend Shoes They Look Best With at the Grammys
The Celine look you need to see.
By Audry Hiaoui -
Sabrina Carpenter's Grammys Dress Features 3 Bridal Trends That'll Define the Chicest Weddings of 2026
Custom Valentino.
By Audry Hiaoui -

They're Here: The Most Jaw-Dropping Grammys Red Carpet Looks of 2026
Simply stunning.
By Allyson Payer -

30 Things I Think Hailey Bieber Would Buy From Zara This Month
From leather jackets to loafers.
By Michelle Scanga -

Los Angeles ‘It’ Girls Are Swapping Naked Dresses for This Sexy Pants Trend in 2026
Leave it to Charli XCX.
By Tara Gonzalez -

In 2026, Gen Z Is Wearing the Sneaker Trend All the It Girls Wore in 2012
Gen Z poster child Rachel Sennott is on board.
By Allyson Payer
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Outfit Ideas
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The Rich-Looking Outfit Formula That Works for the Office, Weekends, and Everything in Between
Add this combo to your 2026 rotation.
By Michelle Scanga -

People Will Think You Hired a Personal Stylist With These 6 Fashionable Nordstrom Outfits Under $450
On-trend looks.
By Bobby Schuessler -

If Not Looking Dated Is Your 2026 Goal, Try These 5 Color Pairing Trends Fashion People Are Wearing
Including the buzziest hues of the season.
By Ruby Ford-Dunker -

7 Easy Outfits That Look So Chic With a C*nty Little Bob
BRB, cutting my hair.
By Ruby Ford-Dunker -

I'm a Fashion Director—4 Low-Effort Styling Hacks I Swear By to Elevate My Work Attire
Business-casual outfit ideas made easy.
By Joseph Tang -

Not Sold on Stovepipe Jeans? Here Are 5 Elegant Ways to Wear Leggings in 2026
Equal parts chic and comfy.
By Imani-Nia Francis-Tsolaki -

I've Tried Hundreds of Online Stores—These Are the Ones I Keep Coming Back To
Time for a little shopping.
By Sierra Mayhew -

SOS: It Girls Might Be Getting Over the White-Tee-Under-a-Sweater Look—Here's What They're Wearing Instead
Fun! Bold! Loud!
By Ruby Ford-Dunker -

The Outfit Mistake Everyone Is Still Making in 2026 and How to Avoid It
Are you skipping this styling step?
By Michelle Scanga -

The Fashion Math Behind Every Great Outfit in 2026
See the formula inside.
By Michelle Scanga
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Shopping
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I Saw One of the Chicest Women in London Wearing This $80 Men's Zara Sweater—Yes, It Will Sell Out by February 28
An It piece to modernize your looks.
By Bobby Schuessler -

This Scandi Label Makes Some of My Favorite Sweaters, and Yes, the New 2026 Collection Is Gorgeous
Stunning items from Soft Goat.
By Bobby Schuessler -

Okay, I’ll Spill—These Under $50 H&M Items Give Cool Fashion Girl
Refresh your wardrobe without breaking the bank.
By Chinazor "Chichi" Offor -

Hi, Stylish Clothes—These New Zara Items Are Easy to Wear and Incredibly Chic
Including amazing elevated basics.
By Bobby Schuessler -

My Standards Are High, But My Heels Aren't—33 Chic Flats I'm Eyeing From Nordstrom, Zara, and H&M Right Now
Fresh styles for an of-the-moment look.
By Judith Jones -

I'm a Shopping Director—These Luxury Accessories Would Make the Dreamiest Gifts
And a few incredible beauty items, too.
By Bobby Schuessler -

I'm Escaping the NYC Winter and Heading to Mexico—Here's What I'm Packing
From swimsuits to sunscreen.
By Audry Hiaoui -

What the “Year of the Horse” Energy Means for Your Shopping Cart
It’s finally here.
By Sierra Mayhew -

Every Last Piece From J.Crew's New Arrivals Scream Cool Girl—25 Pieces That Are Guaranteed to Sell Out
One of each, please.
By Jennifer Camp Forbes -

I Wear Sunglasses 365 Days a Year—This One Trend Makes My Basic Outfits Feel Intentional
Bug eyes!
By Audry Hiaoui
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Trends
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5 Key 2026 Color Trends That Won't Freak You Out If You Only Wear Neutrals
No tangerine in sight.
By Allyson Payer -

With It's Captivating Rise In Popularity Among Fashion People, It's No Wonder This Sweater Color Always Sells Out Fast In Every Style
See how fashion people from London to NYC wear the trend.
By Jennifer Camp Forbes -

A Chic Parisian Just Told Me What Elegant Trends We Should Expect to See in 2026
Explore her curated list of fashion and beauty fads.
By Nikki Chwatt -

Live From the West Village: 8 Winter Trends I Can't Walk a Block Without Spotting
Carrie Bradshaw, who?
By Jasmine Fox-Suliaman -

In Paris, This Color-Styling Trick Is What the Chicest Dressers Do Differently in 2026
You'll want to take notes.
By Nikki Chwatt -

Italian, Spanish, and British Women Surprisingly Have These 6 Winter Staples in Common
Different area codes, same winter uniform.
By Sierra Mayhew -

I'm a Fashion Expert—This Is Your Permission Slip to Buy These 5 Wearable Winter 2026 Trends
One of each, please.
By Jennifer Camp Forbes -

The It-Girl Edit: 8 Things They're All Wearing Right Now
We have our first batch of 2026 It items.
By Allyson Payer -

This Is *the* Cool-Girl Hat Trend New Yorkers Are Falling Head Over Heels For
I've been inspired.
By Josephine Hadjiloucas -

I Just Got Back From Vienna and London—This Is the Easy Yet Chic Outfit Combo I Saw Fashion People Wearing in Both Cities
I spotted this look nonstop.
By Jennifer Camp Forbes
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More From Fashion
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The Rich-Looking Outfit Formula That Works for the Office, Weekends, and Everything in Between
Add this combo to your 2026 rotation.
By Michelle Scanga -

Our Live Reactions to the 2026 Grammy Awards Red Carpet Looks
By Tara Gonzalez -
No, This Isn't the "Naked" Dress of 2025—Hailey Bieber Wore the New Grown-Up Version to the Grammys
And a very important statement.
By Audry Hiaoui -
Carrot Pants Are So Back—Miley Cyrus Wore the Anti-Trend Shoes They Look Best With at the Grammys
The Celine look you need to see.
By Audry Hiaoui -
Sabrina Carpenter's Grammys Dress Features 3 Bridal Trends That'll Define the Chicest Weddings of 2026
Custom Valentino.
By Audry Hiaoui -

They're Here: The Most Jaw-Dropping Grammys Red Carpet Looks of 2026
Simply stunning.
By Allyson Payer -

5 Key 2026 Color Trends That Won't Freak You Out If You Only Wear Neutrals
No tangerine in sight.
By Allyson Payer -

With It's Captivating Rise In Popularity Among Fashion People, It's No Wonder This Sweater Color Always Sells Out Fast In Every Style
See how fashion people from London to NYC wear the trend.
By Jennifer Camp Forbes
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