Where Brooklyn Girls Love to Shop
Brooklyn girls are known for having a style all their own—it’s fashion forward without trying too hard, making it that much cooler. Like French ladies’ je ne sais quoi, it can be hard to pinpoint exactly what makes these Brooklyn girls' style so covetable, but hitting up their favorite boutiques is sure to get you closer to nailing the look.
As such, we asked some tried-and-true Brooklyn chicks where they love to shop in their borough, and we're sharing their favorites with you! You don't have to travel to snatch up the best shopping in Brooklyn—these local favorites have online stores you can browse from home. The best part is that these independent retailers sell unique pieces you can't get anywhere else and you get to support small businesses while you're at it.
Scroll down to learn about the best shopping in Brooklyn from girls whose style we love.
First opened in 1999, Bird was an early arbiter of Brooklyn chic. Now it has three locations—the most popular being its Williamsburg location, which was the first LEED-certified retail store in NYC, thanks to its sustainable and green construction. Founded by Jen Mankins, a onetime buyer for Steven Alan, the store’s offerings have a similar aesthetic: minimalist with a sprinkling of exotic prints and textures. You’ll find brands like Rachel Comey, Building Block, and Isabel Marant.
In God We Trust
Now well known for its pithy Sweet Nothing necklaces that are sold in boutiques the world over, In God We Trust was founded in 2005 by Shana Tabor as a means of bringing together the finest locally produced pieces. With that goal still in mind, there are now three IGWT locations offering a minimalist in-house clothing collection alongside accessories by brands like Status Anxiety and Woolrich.
Concrete + Water
Founded by couple Hannah Dilworth and JD Gluckstern in 2014, Concrete + Water offers shoppers a peaceful respite from the city’s chaos. Meant to be a full experience rather than just a store, the shop sells homewares and gifts alongside clothing, and it frequently hosts concerts and parties in its airy industrial space. Brands include Kaelen, Dieppa Restrepo, and Westward Leaning.
Founded in 2004 by Rony Vardi and Leigh Plessner, this boutique and namesake jewelry line drew in-the-know fashionistas to Williamsburg long before the area was the hot spot it is now. Today, you’d be hard-pressed to find a fashion girl who isn’t obsessed with Catbird—from bloggers to celebrities and everyone in between. Alongside an expertly curated jewelry selection, you can find home and beauty products by the likes of John Derian and Rodin.
Mociun is operated by RISD alum Caitlin Mociun, who designs the store’s famous stone cluster rings with antique diamonds and gemstones. With an eye toward sustainability, all of her pieces are made in New York and sold alongside some of the dreamiest artisan-made ceramics and accessories. The massive jewelry selection allows women of varying aesthetics to walk away with a new fave.