Zara's New Collection Is Like Something Out of a Fashion Fairytale
There's rarely a Tuesday or Thursday that I don't check Zara's app and feel a twinge of excitement to scroll through that day's new arrivals. That said, I only allow myself to bask in true Zara-induced giddiness on two occasions per year: when the fall/winter Studio collection is revealed and six months later when its spring/summer companion debuts. And as luck would have it, today is one of those days.
This morning, Zara launched its S/S 23 collection and subsequent fairytale-esque campaign, which was shot by renowned fashion photographer Steven Meisel and styled by Karl Templer. The collection, according to a press release, was based on the premise that rules—at least when it comes to fashion—are meant to be broken and there is beauty in contradictions. To bring this to life, the design team took inspiration from a handful of otherwise contrasting style aesthetics from different fashion locales. "It's a mix of Parisian sensuality, a bit of London rebellion, some Scandinavian earthiness, mixed with the simplicity of dressing for a New York summer," the release explains.
See how Zara's designer brought this vision to life by shopping its brand-new S/S 23 Studio collection below.
You absolutely cannot go wrong with a suit, especially one as vintage inspired and unique as this one.
Shop the look:
The song "Short Skirt/Long Jacket" by Cake comes to mind, and I'm not mad about it one bit.
Shop the look:
This is the trench coat of my dreams. But actually, how did Zara know?
Short shorts are fun and all, but sometimes, they're simply not practical. These, however, will always look good and impress whomever you're with.
Dreamy knits are all I personally want to wear right now as we transition from winter to spring.
Shop the looks:
If you haven't filled your closet with waistcoats and vests already, now's your chance.
Shop the look:
This one's especially cool because of how low the front is. Just think of all the layering possibilities.
Nothing says fairytale like a sheer, tiered sundress with tiny, intricate details.
Shop the look:
I love the idea of styling a long shirtdress with pants for an oversize, unexpected look.
Shop the look:
Shop more from Zara's S/S 23 Studio collection:
I've been looking for a pair of white trousers to size up in so I can wear them super slouchy in the summer. This just might be it.
I'm very into the idea of simply styling this blouse with vintage Levi's and sandals.
I want to see Keira Knightley in this dress in one of Joe Wright's period pieces ASAP.
Coming up next: I'm Over Everything in My Closet, But These Zara New Arrivals Have Me Inspired
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
These 30 Zara Pieces Will Be the Guaranteed Star of Your Spring and Summer Highlight Reels
Shop them before they sell out.
-
Okay, Fashion People: These 30 Trend-Forward Zara Items Won't Be in Stock by the End of the Month
From expensive-looking dresses to cool basics.
-
I Don't Know About You, But I Think These 31 Zara Items Are Incredibly Tempting
Your summer wardrobe reset is here.
-
The Curvy Girl's Guide to Finding Pants That Fit Flawlessly
Waist gap, begone.
-
Only You and I Will Know These 29 Items Came From Zara
I won't tell if you don't.
-
It's "All You Need Is a Light Jacket" Season—These 24 From Free People, Zara, and Mango Are 5-Star Candidates
Ensure your spring outerwear is in check.
-
It's Already Summer at Zara—50 Incredibly Chic Items Destined to Sell Out Before June 1
Poplin dresses, woven sandals, butter-yellow pieces, and more.
-
These Posh New Zara Shorts Are Trendier Than Your Denim Cutoffs
What are you waiting for?