These Zara Perfumes Are So Good I Wish I Could Keep Them a Secret

I'll admit that affordable fragrance doesn't usually scream out luxury. We all know that fashion and fragrance go hand in hand. Just as your clothes communicate what your vibe is for the day, perfume can do the same. It's olfactory storytelling at its very finest. 

Typically, our minds tend to go straight to high-end, designer fragrances when we think of perfume. You know, the bottles that lace the aisles of department stores and glisten and glitter under spotlights. However, when it comes to affordable fragrances, I'd be lying if I said I haven't had buyer's remorse from certain watered-down scents that ended up in my high-street shopping basket. But when Jo Malone CBE, founder of Jo Loves, teamed up with Zara for a fragrance collection, the face of high-street perfumes changed forever.


(Image credit: @PINK_OBLIVION)

The Zara Emotions collection was beauty's equivalent to breaking Instagram. (Although, it did that too.) Fashion and beauty girls far and wide realised that maybe you didn't need to pay an arm and a leg for really great perfume.

For starters, the bottles were impossibly chic, and the understated packaging looked like it was made specifically for an Instagram flat-lay. Beyond the superficial though, the perfumes were good. As a beauty editor who has well over 70 bottles in my collection, nearly two years on from the Emotions launch, I can say with certainty that the perfumes (which cost less than £20) are amongst my most worn and loved. For musky florals to warm citruses, there really is a scent in there for everyone.


(Image credit: @SHANNONLAWLOR)

It is worth remembering, of course, that this collection was created by the perfumer who brought the iconic Lime, Basil & Mandarin and Earl Grey & Cucumber scents by Jo Malone London into the world, so it's really only to be expected that the scents are as good as they are.

But now, there's a new collection on the block. The Zara Olfactive collection comprises of eight perfumes, each inspired by a different city, and they are equally as exquisite as the Emotions fragrances. Housed in beautiful boxes that you'll want to keep out on display, the perfumes are stunning blends that smell almost impossibly expensive. In fact, a couple of the perfumes in the new Zara Olfactive collection just might knock some of my existing Emotions fragrances off their top spots.


(Image credit: @SHANNONLAWLOR)

When I sat down to chat with Malone earlier this year to see what she had in the pipeline, she suggested that there was something new coming in terms of her collaboration with Zara, exclaiming that it was something she was itching to get out there and shout about. And I can totally see why. 

Keep scrolling to discover the very best perfumes that Zara has to offer (with a little help from Jo Malone CBE).

Zara Olfactive Collection

Energetically New York

Stunningly Venice

Magnificently Dubai

Fashionably London

Gracefully Madrid

Elegantly Tokyo

Creatively Shanghai

Boldly Seoul

Collector Set

Zara Emotions Collection

Ebony Wood

Fleur D'Oranger

Vetiver Pamplemousse

Tubereuse Noir

Waterlily Tea Dress

Fleur De Patchouli

Bohemian Bluebells

Amalfi Sunray

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous.

Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics.

While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best.

When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.