This year, Zara has thrown everything it's got into one trend, and for once, we're not talking about basket bags or gingham. It seems like every single week Zara has another long, sweeping kimono robe in the new-in section. And when you type "kimono" into the search bar, there are currently a whopping 78 results.
A silky dressing gown might not strike you as the most practical purchase, but the kimono takeover on Instagram provides plenty of inspiration for how to wear them out of the house. The Insta set is wearing them unbuttoned—or loosely fastened—and layered over a pair of ankle-skimming jeans with a T-shirt, sandals and a basket bag.
This is one of those trends that seems to have been fueled by Instagram likes, as a picture of a Zara kimono posted on Who What Wear UK's page is one of our most popular Instagrams to date.
Lauren Eggertsen, Who What Wear associate editor and resident Zara expert (she runs @TheDevilsWearZara alongside Who What Wear social media editor Mimi Postigo), tells me: "Kimonos have been a huge trend this year, and unsurprisingly Zara was one of the first fast-fashion retailers to jump on it. I think kimonos gained so much popularity because they're incredibly easy to wear. You can throw one on over a T-shirt and jeans, or layer one over a dress, and your outfit is instantly elevated. Everyone loves pieces that make them feel fashion-forward with minimal effort, and kimonos do exactly that."
Scroll below to shop a selection of the kimonos that are still in stock below.
Shop the latest Zara kimonos:
Next up, how to get a whole new holiday wardrobe for less than £250.Opening Image: Soraya Bakhtiar
-
I Just Got Back From Rome, and Now I Want to Add These 35 Zara Items to My WardrobeSiri, how do you say elegant in Italian?
-
I Went Through Every Page of Zara's New Arrivals—These 15 Items Stood OutFrom coats to skirts.
-
If Chic Jeans-and-Boots Outfits Are the Goal, Don't Miss These Standout Picks From Zara, Madewell, and NordstromBring on a stylish fall-and-winter closet.
-
25 Zara Pieces That Look Like They Belong in a Ski Chalet in VerbierMountain chic.
-
Just so You Know, Zara Already Has All the Best Shoes for Winter 2025Shop before they sell out.
-
If Designer-Looking Bags Are the Goal, Don't Miss These Standouts From H&M, Zara, Nordstrom, and MoreThese will have you doing a double take.
-
New Week, New Zara: The Winter Arrivals Worth Dropping Everything ForFrom chunky sweaters to holiday dresses.
-
This Denim Wash Will Have You Looking Like a Fashion Person This WinterThese jeans make any outfit look more expensive.
