When it comes to affordable but on-trend clothing, Zara and H&M are fan favorites for a reason. Some Zara and H&M picks are so good they have gone viral on TikTok for how chic they are for their price tag. As a shopping editor, it's my job (literally) to get you guys the best of the best on the market, and with so many holiday events, parties, office days, and nights out on the horizon, there's no better time to add a few new stylish pieces to your wardrobe. I rolled up my sleeves and got to digging on H&M's and Zara's sites and was seriously impressed by their new arrivals for winter. I found the chicest strapless tops from Zara that I plan to style with skirts and trousers and the coziest knits from H&M that you can think of. Twenty-nine of the picks stood out to me as viral-worthy, and if I'm honest, I have a hunch they'll be sold out by the end of December.
Keep scrolling to see which 29 Zara and H&M picks made the cut.
I'm saving this top for a holiday-party look.
This dress is so good. I'm ordering it ASAP.
I'm a sucker for a pair of pretty shoes. These are high up on my wish list.
I just ordered this off-the-shoulder knit top. It's so good.
Flare pants just look better, if you ask me.
These have major YSL energy.
Off the shoulder is always the flirtier option.
Stop everything you're doing right now. You need this bow halter.
This sweater could pass as designer—I said it.
This strapless red dress is just begging to be worn at a holiday party.
How adorable will this jacket look in the mountains?
I'm picturing this jacket with a black turtleneck underneath.
A must-have winter accessory.
Another pick that could pass as designer.
If you're looking for a white coat, try this fluffy collared option from H&M.
I'd pair this top with trousers or a miniskirt and tights.
Someone invite me to a holiday party so I have an excuse to wear these.
This jacket comes in a few colorways, but I'm really into the brown.
The perfect top to pair with pants for a dinner look.
It doesn't get more classic winter than this knit.
Old money vibes.
I love a good knit dress. Pair this with knee-high boots.
One of my favorite fall/winter basics.
So chic.
I've always been a fan of a winter-white look.
Velvet season is here.
Blanket-coats for the win.
A good red dress is always smart to have in your holiday-party-look rotation.
How adorable is this?
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025Everything is under $100.
-
My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025She had me at under-$100 Uggs and Levi's.
-
The New Elite Way to Shop Is Off the Grid and Invite OnlyIf you know, you know.
-
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the PartEffortless and elevated is the goal.
-
I Popped Into Zara to Shop for a New Fall Jacket—Here's What Came Home With MeSo many chic styles.
-
I Shopped so You Don't Have to—the Ultimate Fashion-Editor Fall 2025 Wish ListIt-girl fall has arrived.
-
The Refined Edit: 32 Luxury Finds on Sale at SaksStarting at just $58.
-
Editor Instincts Activated: We're Grabbing These 18 Fall Pieces Before Everyone Else DoesRun, don't walk.
