6 Wedding Dress Trends Millennials Are Obsessed With, According to Zac Posen
At roughly 23 to 38 years old right now, millennials are in their prime marriage years, spending huge chunks of their money on hosting and/or attending weddings (whether they like it or not). It's no surprise, then, that bridal brands would smartly cater to this age group. One of the chicest around is White One, a brand under the Pronovias Group umbrella that targets millennials. Now White One has teamed up with Zac Posen on a collection of wedding dresses and accessories that millennials (and everyone else) will go crazy for when it launches in January of 2020.
"The modern bride is looking for that one-of-a-kind, timeless gown with unique elements," Posen told Who What Wear when asked about millennial bridal preferences. "From cape trends to off-the-shoulder necklines, long sleeves, lace detailing, special silhouettes, and fresh alternatives of adding color, opposed to traditional white, these are some of the ways we incorporated individuality into our new bridal line with White One. The millennial and Gen-Z bride wants a dress that embodies true craftsmanship and high-quality fabrics while still sustaining an accessible price point, which is why White One was the ideal partner in producing this collection.”
While we wait for the January 2020 launch of Zac Posen for White One, scroll down to shop the six bridal trends Posen mentioned.
Long Sleeves
Capes
Pronovias Moonlight Dress, price upon request
Color
Special Silhouettes
St. Patrick Mantegna Dress, price upon request
Off-the-Shoulder
White One Mel Dress, price upon request
Lace Detailing
White One Chaka Dress, price upon request
Next, I'm 5'10", and this is what I'm buying for fall.
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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