The Winter 2020 Starter Pack: 7 Seasonal Trends That Just Make Sense

Welcome to the Starter Pack series, a Who What Wear column that dives deep into the seasonal trends everyone's talking about.

It's hard to believe, but winter is quite literally right around the corner. In year's past, I might have said some cheesy statement about time flying by, but we all know that 2020 could not have felt longer. In order to fully embrace the last month's of this very unusual year, I have assembled a fool-proof guide to a stylish and simple winter wardrobe. In other words, your 2020 winter starter pack. 

Ahead, you will find the seven winter trends that retailers and fashion girls alike are championing this season. Featuring a perfect balance of trends and basics, this starter pack will ensure all your sartorial bases are covered as you enter the last season of 2020. No matter what climate or city you're currently dwelling in, the curated shopping list ahead is tailor-made to set your winter wardrobe up for success, even if most of it might not see anything besides the walls inside your house. 


(Image credit: @chainkyr)

Skintight tops adorned with crazy prints and lettuce trimmings are one of the biggest trends of the season. We're calling them "second skin" tops thanks to the way they sit closely on your skin and can be worn with basically everything meaning before you know it, it will feel like these adorable tops are truly attached to you. 

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(Image credit: @amaka.hamelijnck)

If you thought you weren't going to find a practical winter trend in this roundup, you were wrong. Puffers are pretty much a winter wardrobe staple, and this year, they've truly stepped it up a notch. While printed versions and unique silhouettes are certainly gaining steam as well, it's the sleek and shiny versions we're particularly fond of. Just scroll down—you'll see. 

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(Image credit: @naomigeorgeo)

Chances are you aren't slipping into your tailored trousers and structured blazers any time soon, so instead of feeling like your usual workwear uniform has completely slipped away, swap it out for comfy co-ords instead. Consider these knitted loungewear sets your official WFH 'fit and get ready to feel comfortable and pulled-together in seconds flat. 

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(Image credit: @sofiamcoelho)

Rain boots are one of this season's biggest shoe trends, and while it might feel a tad odd, it honestly really makes sense. Whether you live in an intensely cold climate or are only subject to the "fake" L.A. winters, these wellies will be there for you rain or shine. Pair them with mini dresses, skirts, or tuck your trousers into them as pictured above. 

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(Image credit: @taniceelizabeth)

Shackets are the fall/winter outerwear trend fashion girls can't stop wearing. These versatile shirt jackets come in many variations, but the faux leather versions are our personal faves. Style these buttoned-up like a shirt or open like a jacket. See where the name "shacket" comes from now? Great. 

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(Image credit: @champagnemani)

Looking for a new house shoe that you can also wear outdoors and not look half-dressed? Then clogs are your best bet. Stick to the classics by opting for some simple Birkenstocks or step outside the box with a printed or pink pair from Brother Vellies. 

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(Image credit: @nnennaechem)

This year has been tough enough as it is, so why not make the most of your days by wrapping yourself in a bright, extra-loud sweater? Including furry trimmings and crazy prints, do yourself a favor and choose a sweater that gives off main character energy and main character energy only. 

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Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.