I've Noticed These 6 Winter Makeup Trends Are Already Taking Over

With a new season upon us, it's only natural that we want to know what the top winter makeup trends of 2022 will be. The shift from autumn makeup to winter brings a new lease of life to our makeup bags, as we switch up our makeup formulas to suit the season (read: freezing cold-weather calls for hydrating formulas) as well as give a new lease of life to our makeup bags (sparkling eye makeup for the party season, perhaps?).


(Image credit: @cassdimicco)

Traditionally, beauty trends have filtered through from the runways and into our makeup bags. Nowadays, however, there are so many places of influence on what makeup we decide to wear each day. There's no denying the influence of TikTok, where new trends and techniques emerge every day. Then, you have the insight of celebrity makeup artists who are ahead of the curve on what trending makeup will be the next big thing. And of course, we've always got one eye on what celebrities and influencers are wearing when we scroll through our social media feeds. Plus, the popular beauty products that we ourselves purchase also shape the makeup landscape.

With those in mind, I decided to deep dive into the trending makeup looks that will shape the winter season, with plenty of inspiration imagery and products to re-create the looks.

1. Winter Luminosity


(Image credit: @frannfyne)

"In order to avoid skin looking dehydrated or fatigued due to the colder months, reaching for products that provide luminous skin with optimum comfort and glow will be your winter skin survival kit," says award-winning makeup artist, Aarti P. "Cream bronzers, blushers and highlighters will give skin much-required warmth, colour and radiance whilst wearing a lightweight base that even outs skin tone will be desirable," she adds. 


(Image credit: @tylynnnguyen)

As for lips and cheeks, you can bring a glow to these areas too to tie your look together. "Two-in-one blush and lip products are perfect to quickly blend colour onto the face and achieve skin that really pops," says Aarti.


(Image credit: @maryphilips )

The satin textures of Hailey Bieber's makeup lend a luminous glow to her complexion.

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2. "Cold Girl" Blush


#greenscreen I think this is my favorite TikTok I’ve ever made even tho I felt so basic going outside and taking selfies with my Starbucks it was also the highlight of my day hehe it’s Makeup for serotonin feels and hallmark movie time! It’s the im cold it’s winter and the holidays and fall makeup look tutorial. #wintermakeup #fallmakeuplook #coldmakeup #maccosmetics #benefitcosmetics #makeupforever #wintermakeuplook

♬ august - Taylor Swift

As a way of tapping into the chill of the season, makeup artist Zoe Kim Kenealy is bringing "cold girl" blusher into the mainstream. Much like how in summer we saw the rise of sun-kissed blush (applied across the nose and cheeks), winter's take is this "flushed from a cold walk" blusher which has a matte finish. And it's surprisingly wearable if you like a natural makeup look.

In the video, we see Kenealy use powder to mattify her skin before applying two tones of blusher. "Getting rid of any glow, we want a perfectly matte blurred base, and now I'm going in with these pink and orange blushes," she says, sweeping over her cheeks and nose to re-create a flushed look.


(Image credit: @rosiehw)

A cosy, oversized knit and some blusher are all you need to tap into this trend.


(Image credit: @mexicanbutjapanese)

This trend is all about the blusher placement, so try bringing your blush further in on your cheek before diffusing outwards for a pretty pop of colour.


(Image credit: @tylynnnguyen)

Two-tone blush will help you re-create the look. For darker skin tones, try plum and deep pinks.

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3. Lip Oil


(Image credit: @zendaya)

It's perhaps no surprise that lip oils are continuing to be popular as we head into winter. According to shopping data from Klarna, lip oil purchases have increased by 32%, with many lip oils from Clarins and Dior taking off on TikTok. Not only are they low-key and wearable, but these hydrating formulas are also perfect for shielding lips from the chill during winter. Plus, they're generally longer-lasting than lip balms—win-win.


(Image credit: @tylynnnguyen)

Lip oils are great for an off-duty yet pulled-together makeup look.

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4. Emerald Eyes


(Image credit: @hungvanngo)

If there is one eye shadow colour that I'm seeing on every celebrity makeup artist's Instagram right now, it's emerald green. From molten metallic finishes to glimmering glitter, it's the party season trend that will have everyone green with envy.


(Image credit: @emilychengmakeup)

This smoked green eye shadow wing is a wearable take on the trend for the festive season.


(Image credit: @kennethsohmakeup)

This green glitter eye shadow makes for a striking party look.

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5. Bronze Eyes


(Image credit: @hungvanngo)

Warm-toned browns and bronzes are back in a big way for winter and have been seen on countless celebrities. "Lashings of mascara and bronzy eyelids will take you look from day to party this season, and velvety lip products will add further comfort yet provide that punch of colour to really make an impression," says Aarti, as shown on Martha Hunt.


(Image credit: @hungvanngo)

We're saving this makeup look on Florence Pugh immediately


(Image credit: @hungvanngo)

This smouldering bronze eye shadow look on Jurnee Smollett is so wearable for the evening.

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6. Brown Lipstick


(Image credit: @hungvanngo)

There is a brown lipstick to suit every skin tone, and for winter, we're seeing more satin and gloss finishes cropping up on our social media feeds, like this satin-brown shade on Simone Ashley.


(Image credit: GETTY)

Chestnut brown lipliner perfectly enhances Rihanna's lips, as seen at the Black Panther: Wakanda Forever premiere.


(Image credit: @sarahillmakeup)

If you find brown to harsh on your skin tone, a twist of red can make it more wearable.

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Up Next: Trust Me—You'll Want in on These Autumn/Winter 2022 Makeup Trends

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.