These 12 Winter Fashion Buys Are Currently Top of Mind—Here's How I Shop Them
Sponsor Content Created With Amazon
I'm pretty sure that every fashion person has had this thought at least once in their life: I wish I could just upload a picture of a fashion 'fit, and the internet would show me where I could find everything. Well, allow me to inform you that in 2021, that dream has officially become a reality, and it's all thanks to Amazon's StyleSnap. It's simple. Just open your Amazon app, tap the camera icon in the search bar, add a picture, and wait for a curated list of pieces to appear that look similar to the items from the image you uploaded.
I've been using the tool nonstop to find some of the most sought-out trends, including faux-leather trench coats, retro sneakers, and wide-leg jeans. And believe me, the app does not disappoint when it comes to finding pieces that are worth adding to your cart. Want to see a few pieces that I've found using StyleSnap? Keep scrolling.
Faux-Leather Trench Coats
Trench coats are so in right now, but a faux-leather trench coat takes the trend to a whole new level. It will take your outfit from basic to effortlessly chic in seconds. Trust me.
Retro Sneakers
For years, fashion people have been all about the chunky dad sneaker. But recently, there's been a shift to a sleeker, more simple shoe. This winter, I'm all about retro low-top sneakers.
Wide-Leg Jeans
I dabbled in wide-leg jeans all year, but now, I'm solely focused on the cut—so much so that I've started pushing all my straight-leg pairs to the back of my closet. I can't get enough of the cool (but super-comfy) fit.
Ready to shop? Save this handy how-to guide and log in to your Amazon app to get started.

Anneliese Henderson is a New York–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading romance novels or running around the town with her Bernese Mountain Dog, Rosie.
-
30 It Buys That Will Define the Most Stylish Vacations of 2026Burberry bikinis! Jelly sandals! Zara tanks!
-
Simply Put, These Are the Top 10 Things to Buy This MayConsider this your PSA to start shopping for summer.
-
I'm an NYC Fashion Editor Who Just Spent a Week With My L.A. Friends—7 Spring Trends We're All IntoFrom WeHo to the West Side Highway.
-
Just So You Know, These New-In Zara Items for Summer Will Be Sold Out by May 15I thought I'd give you a head start.
-
As a Toteme- and The Row–Loving Millennial, I'd Buy These 29 Things From Zara RNThey only look expensive.
-
From Dôen to Mango, Here's Everything I'm Buying for Spring 2026For fans of understated and elegant style.
-
I'm Calling It: These Will Be the Most-Wanted Sandals of 2026And already are.
-
These 3 Trends at Zara Will Be the Guaranteed Stars of Your Spring Highlight ReelI see endless compliments in your future.

