The Best Times of Year to Buy Clothing for Less


(Image credit: The Style Stalker)

Is it just us, or does scoring a great piece for a ridiculously affordable price also make you feel weirdly victorious? It’s that feeling of somehow cheating the system or being let in on an insider secret. It’s the reason why we always take the time to tell you about the latest sales from our favorite stores and sites—both online and IRL—and why we never hesitate to share our favorite places to find affordable items.

Today, though, we’re taking the guessing out of it to bring you our ultimate guide on which items to buy to maximize your savings while minimizing the time and research that goes into hunting down sales and clipping coupons. We devised this handy guide detailing the most opportune times to buy certain items. Not only will it make you feel like a delightfully savvy shopper, but you’ll also save a pretty penny too. Ahead, discover the best time to buy these 14 fashion items on sale. 


January: Suits

Since January is considered a slow month for suit sales, retailers lower prices to boost business.

Featured: Etro Crepe Blazer and Cropped Stretch-Crepe Straight-Leg Pants

Shop our suit pick:


February: Jewelry

Whether or not you have a special someone on Valentine’s Day, you can still make off like a bandit thanks to the jewelry promotions pegged to the holiday.

Featured: Stella McCartney Gold-Tone Heart Pendant Necklace

Shop our bracelet pick:


March: Luggage

Come spring, you’re likely to find suitcases on sale, making it a great time to snag a new carry-on.

Featured: T. Anthony Medium Structured Suitcase 

Shop our luggage pick:


April: Raincoats

Retailers take the phrase, "April showers bring May flowers” seriously by stocking up on raincoats, yet making sure they’re priced to move since there’s a limited time to get rid of them before sunny May rolls around.

Featured: Valentino R.E.D. Clear Petunia Raincoat 

Shop our raincoat pick:


April/May: Thrift and Consignment

You have spring cleaning to credit for the influx of gems to be found at thrift and consignment stores during these two months.

Featured: Tamara Mellon Leopard-Print Goat Bomber Jacket 


May: Athletic Apparel

Whether it’s because it’s finally warm enough to exercise outside or the impending arrival of beach season, you’ll find fitness gear at a generous discount.

Featured: T By Alexander Wang Rainbow Cotton-Terry Sweatshirt and Rainbow Cotton-Terry Shorts 

Shop our activewear pick:


July/August: Summer Apparel

Sales on summer collections are in full swing during these months, making it the perfect time to pick up seasonal essentials such as sundresses, sandals, and shorts. Bonus tip: Sale stock will be more plentiful in July but come August, the discounts will be steeper.

Featured: Marni Cropped Denim Top and Marc Jacobs Printed Wool-Twill Shorts 


August: Swimsuits

Stores want to clear out summer leftovers to make room for fall merchandise. Translation: The price on that bikini you’ve been stalking is likely to take a swan dive.

Featured: Mara Hoffman Garlands Lace-Up Swimsuit 

Shop our swimwear pick:


September: Sunglasses

With Daylight Savings looming on the horizon, sunnies (priced at their highest during the summer months) get a tidy markdown.

Featured: Sunday Somewhere Pearl Sunglasses in Mushroom 


October: Denim

After the back-to-school rush has died down, retailers cut prices, and jean stock tends to be at the top of their list.

Featured: Acne Studios Roc Light Vintage 34” L Jeans 

Shop our jeans pick:


November: Luxury Items

Since Black Friday and Cyber Monday promotions often feature store-wide sales, this is an ideal time to treat yourself to luxury items (such as like cashmere sweaters) that don’t often go on sale.

Featured: Bottega Veneta Contrast-Trimmed Cashmere Top 

Shop our luxury pick:


November: Pajamas

Retailers often put PJ sets on sale in late November in an attempt to convince shoppers to give the gift of loungewear.

Featured: Equipment Lillian Polka-Dot Washed-Silk Pajama Set

Shop our pajama set pick:


November: Sneakers

Incoming shipments of winter boots and shoes means sneaker prices will be seriously slashed.

Featured: Asics Grandest High Top Sneakers 

Shop our sneaker pick:


December: Outerwear

With the winter season well underway, stores are looking to clear out their inventory to accommodate spring collections. That means a steep discount on that oversize coat you’ve been eyeing all season.

Featured: Rochas Oversized Wool-Blend Coat 

Shop our outerwear pick:

Next, I Rebuilt My Entire Underwear Collection From Scratch–Here Are The Pairs I'm Buying.

This post was published at an earlier date and has since been updated.

Editor in Chief

Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior to Who What Wear, Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.