February Is One of the Best Months for Shopping—31 Stunning New Items I'm Eyeing

Alyssa Coscarelli mirror selfie

(Image credit: @alyssainthecity)

If hating winter has become your entire personality lately, join the club. But luckily for all of us, spring is on its way. The days are already getting longer and store shelves are stocked with warm(er) weather items. I'm one of those annoying people who likes winter but gets tired of their wardrobe for it after a while. So let's do some shopping, shall we?

Scrolling through a retailer's new arrivals is one of my favorite pastimes and I've been doing a lot of it lately, as they're coming in fast and hot. February is one of the best months for shopping, in my opinion, as brands are transitioning from winter to spring inventory and all of the new stuff isn't yet picked over (which it will be in a month).

Keep scrolling to shop my carefully selected February shopping list. I think you'll be pleased.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.