30 Shopbop, H&M, and Zara Items I'm Considering Buying During February


(Image credit: @claire_most)

If you're tired of winter, the good news is February is a short month. I like to take advantage of the last of the cold, dark days of winter by thinking about what staples and trends I'm going to add to my wardrobe for spring (and late winter, as it ain't over till it's over). And since retailers have been gearing up for spring for months, there are tons of new items to choose from at this point.

In particular, I've really been impressed by Shopbop's, H&M's, and Zara's fresh arrivals, and I thought I should share some of the standouts (just as I did last month with Nordstrom, Zara, and Shopbop). For one reason or another, which I highlight under each item below, these 30 wardrobe staples and trendy pieces seem like the perfect things to buy this month if you're in the market for any clothing, shoes, or accessories. Scroll to shop them if so.




Next up, 36 new spring Zara items we're freaking out over.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.