31 Ridiculously Cute Fashion Things I Texted My Friends to Buy This Month

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.
Do you ever see something so ridiculously cute you have to tell someone? I guess that's just the life of a fashion editor. Whether my close friends ask for it or not, I text them on the daily about all of the fun finds I come across as I'm browsing for my stories. (Sorry, guys.) While their wallets may not appreciate it, I know they like having someone in the fashion crowd in their corner. This month, I've been on a roll with good finds both affordable and splurge-worthy. I'm talking pretty dresses and tanks for the summer heat, vacation-ready linen pants, and even some moto boots to get everyone in the mood for fall. (You can never start shopping too early.) Keep scrolling to join my friend group and have a peek at what I've been eyeing.
John Elliott is my husband's favorite brand, so naturally, it's become one of mine. I sent this to a friend who needed something casual but comfortable to wear on her upcoming vacation. Fun fact: It also comes as a tube top.
Next Up: All My Friends Ask Me for Shopping Advice—30 Styles I'm Currently Obsessed With

Anneliese Henderson is a Los Angeles–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading a book by the beach or spending money on overpriced smoothies at Erewhon.
-
Shop 31 of This Week's Best New Arrivals
Buckle up.
-
I Went to Shop the Zara Sale But Got Distracted by These 27 New-In Buys and Never Looked Back
They are too good.
-
I'm Bored With My Closet—These 33 Chic Nordstrom Pieces Have the Power to Turn Things Around
Effortless and expensive looking is the vibe.
-
Every Fashion Item I'm Already Eyeing for Fall 2025
It's never too early.
-
I Just Got Back From NYC, and Now, I Want to Order These 7 Trends From Reformation
My cart is very full.
-
Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)
Timeless with a capital T.
-
Let Me Cure Your Zara Fatigue One Chic Massimo Dutti Find at a Time
From summer-sale deals to brand-new arrivals.
-
A Rich-Looking Closet Is the Goal—31 Amazon Picks That Surprisingly Fit the Bill
Bring on the compliments.