The One Pair of High-Street Jeans Every Fashion Editor Recommends

If I had to pinpoint one pair of jeans my fellow editors and I rave about the most, it would probably be Weekday’s Rowe jeans. On the face of it, they look like a pretty standard straight-leg style. So what is it that makes them so special? Well, the lesser-known high-street label (from the same family as H&M and Arket) has really honed its denim offering recently, with every pair, including these, now made from organic and recycled cotton—an impressive starting point. The thought-out designs with modern cuts could easily pass for designer, and the denim feels classic and rigid in the same way your favourite pair of vintage Levi’s does. So far, so good. 

The Rowe, in particular, has a straight-leg shape that’s a little looser than your average and a little higher in the waist, making them seriously flattering and giving anyone who wears them legs for days. (Now you see why we’re all obsessed.) There’s a hint of minimalist late-'90s, early noughties style in the design, which feels very "now,” so they couldn’t be better if you’re looking to freshen up your capsule with a new pair of jeans for spring 2022.


(Image credit: @lindseyholland_)

Lindsey styles her Weekday jeans for relaxed spring days. 


(Image credit: @lizzyhadfield)

Lizzy proves the Rowe jeans look just as good with a heeled boot for drinks in the evening. 

Another reason these jeans are proving so popular amongst the fashion crowd is that they come in three different leg lengths—30, 32 and 34—so you can really tailor the fit to suit your style. I’m 5’2”, for example, and the 30 makes the perfect full-length jeans for me. I’m rarely seen without them these days since they’re so versatile and easy to wear for both day and night. I find myself wearing them with everything from heels and blazers to cosy jumpers and chunky boots at weekends. On top of all this, they come in a whopping 28 colour options, so if you’ve been struggling to find the *perfect* blue, ecru or black for your denim collection, you’re in luck.

If it wasn’t already obvious, I could go on about the joys of Weekday’s denim for days, but instead, I’ll leave you with links below to some of my favourite Rowe jeans colours available right now. Happy scrolling!

Shop Weekday's Rowe Jeans

Up Next: I Just Tried On So Many H&M Jeans, and Honestly, I Was Blown Away

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.