The Ultimate Prescription If You're in Need of a Luxurious Winter Beauty Routine


(Image credit: @eggcanvas)

For someone who has sensitive skin—in my case, that means rosacea and a tendency for tightness and dehydration—winter can be rough. The cold temperatures, the low humidity, and the gusty air all wreak havoc on my vulnerable moisture barrier. And despite my best efforts to prevent excess redness and irritation, sometimes it gets the better of me, and I'm left with an unhappy complexion and an equally unhappy expression looking back at me in the mirror. 

Now, before this takes a "woe is me" turn for the worst, I must concede something. I am a beauty editor. That means I'm lucky enough to have access to some truly esteemed skincare brands and experts. I'm also lucky enough to turn to these esteemed brands and experts when the state of my skin is in flux. 

One of those brands is Violet Grey, and one of those experts is Sarah Brown. The former is known as "the industry's beauty edit," as it curates a selection of sought-after beauty products that have been vetted by industry experts (think dermatologists, aestheticians, makeup artists, and more). The latter is the former beauty director of Vogue and the current executive director of the Violet Lab. Her job? She heads up the brand's curation-and-testing committee, making sure that every product that hits Violet Grey's shelves has been Violet Code approved. "The Violet Grey seal of approval means that it has been vetted not only by me and my team but by our community of experts," she says. "These are world-renowned pros from across the spectrum of beauty, wellness, and fitness." 


(Image credit: @kaitlyn_mclintock)

Here's how it works. "When we have a product that we've identified as great, we send it to the committee to make sure we're right. We give them a month to try it. They try it on themselves, they try it on their clientele, and they give us feedback. If it is overwhelmingly positive, it will be approved, and we can schedule it into our launch calendar," Brown shares. 

Who, then, would be better to turn to for fixing my winter skin blues than a beauty expert who specializes in product curation? (The correct answer is no one.) Keep scrolling to see every single product Brown personally recommended to me for fixing redness, sensitivity, and dehydration. Consider this the ultimate prescription for a luxurious winter skincare routine. 

Facial Skincare Routine



Daytime Serum


Eye Cream

Nighttime Serum/Oil



Body Skincare Routine


Body Lotion

Body Oil

Next, 16 insanely magnetic perfumes for Valentine's Day and beyond

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.