Your Most-Wanted Beauty Splurges Are Now 20% Off, and You Have Secret Access


(Image credit: @cassandra.cadwell)

Nope, this is not a drill. In lieu of the standard, long-winded, and public Labor Day sales we're accustomed to, our beauty-devoted friends over at Violet Grey are hosting a special kind of beauty sale—the super-secret, exclusive kind—and you, dear Who What Wear readers, have scored an invitation. 

In a loyalty-geared For Customers Only sale, Violet Grey is offering 20% off sitewide to a select audience of shoppers, and because you're here and reading this, you've made the cut! The sale is two days only, Sunday, September 6, through Monday, September 7, and aside from gift cards and a few brand exclusions, the retailer is your shopping oyster. (Think hot-ticket labels like Augustinus Bader, Tata Harper, Tatcha, Dr. Barbara Sturm, Kosas, Byredo, and so many more.) 

All you have to do is shop until you drop and apply the promo code CUSTOMERSONLY at checkout to redeem your 20% off. To whet your appetite, and because I'm personally very excited about this sale, in particular, I've gone ahead and done some premature shopping on your behalf. Below, 32 covetable beauty splurges I'd recommend adding to your shopping cart immediately. Keep scrolling! 




Bath & Body


Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.