I Live for Violet Grey's Epic Beauty Sales—Here's Everything I'm Saving On


My adoration for Violet Grey (aka, one of my favorite retailers, which only offers the crème de la crème of beauty offerings) comes at a price. And yes, I mean that literally. Even though I've been leaning into more affordable skincare and makeup, I've had champagne taste, according to my mom, since preschool. Eek, I can't help it! I pretty much always have a running list of splurge-worthy lipsticks, face creams, hair masks, and other glittering beauty concoctions I desperately want to slather all over my body.

But back to those high-price stakes I mentioned. Due to Violet Grey's highly selective nature, the majority of products it offers swings heavily toward the "intense" side of the cost pendulum. Therefore, when I do splurge for something on my wish list, it's usually in one- or two-product increments. I'm totally fine with this cycle, and it gives me something fun to look forward to—yes, even beauty editors still experience a high from product shopping—but I'd be lying if I said Violet Grey's sparse (but exceedingly satisfying) sales didn't make my heart flutter in happiness and anticipation. 

In honor of Memorial Day, one such sale has arrived, and from May 19 (that's today!) to May 25, you're in for some serious savings to help chip away at your beauty wish list. Aside from a few brand exclusions (Chanel, Vintner’s Daughter, May Lindstrom, Charlotte Tilbury, and Victoria Beckham Beauty), the sale extends sitewide, and you'll get $15 off $100, $50 off $250, $100 off $500, or $250 off purchases $1000 and above. 

I'm pretty sure you already know what to do here, but in case you're curious, I'm sharing my personal stockpile below! Keep scrolling, and may the savings be ever in your favor. 




Bath & Body

Wellness & Fragrance

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.