This Online Retailer Is a Hidden Gem of Fall Finds, and I Want It All
Sponsor Content Created With Verishop
Whenever I'm writing a story, I like to do my research. I'll scour every corner of the internet to find the latest brands, designers, and must-have products that I know WWW readers will love. Any chance I get to introduce independent companies or emerging creators is a win in my book, and Verishop makes this easy. With its curation of over 3000 brands, the options for new discoveries are basically endless. My finds this week include on-trend fall staples like button-downs and wide-leg trousers, funky prints, and beauty products in autumnal tones. Supporting independent designers is more important than ever, so keep scrolling to shop my 16 selects.

Natalie Gray Herder is a Senior Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
-
Try Any of These 5 Summer Shoe Trends, and You Won't Be Able to Stop Staring at Your FeetNeither will your fashion friends.
-
These Are the Best J.Crew and Madewell Items of Summer 2026—Hands DownAll the chic, affordable finds await.
-
My Closet Needed an Elevated Facelift—These 27 Finds From Zara, Nordstrom, and Revolve Worked Like a CharmInstantly transform your wardrobe.
-
30 It Buys That Will Define the Most Stylish Vacations of 2026Burberry bikinis! Jelly sandals! Zara tanks!
-
Simply Put, These Are the Top 10 Things to Buy This MayConsider this your PSA to start shopping for summer.
-
I'm an NYC Fashion Editor Who Just Spent a Week With My L.A. Friends—7 Spring Trends We're All IntoFrom WeHo to the West Side Highway.
-
Just So You Know, These New-In Zara Items for Summer Will Be Sold Out by May 15I thought I'd give you a head start.
-
As a Toteme- and The Row–Loving Millennial, I'd Buy These 29 Things From Zara RNThey only look expensive.

