This Online Retailer Is a Hidden Gem of Fall Finds, and I Want It All

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(Image credit: Verishop)

Whenever I'm writing a story, I like to do my research. I'll scour every corner of the internet to find the latest brands, designers, and must-have products that I know WWW readers will love. Any chance I get to introduce independent companies or emerging creators is a win in my book, and Verishop makes this easy. With its curation of over 3000 brands, the options for new discoveries are basically endless. My finds this week include on-trend fall staples like button-downs and wide-leg trousers, funky prints, and beauty products in autumnal tones. Supporting independent designers is more important than ever, so keep scrolling to shop my 16 selects.

Natalie Gray Herder
Editor, Branded Content

Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.