10 Not-Obvious Brands We're Wearing This Summer

For all the girls who love to shop unique, underground, and unexpected labels, it's a good idea to bookmark this story. While there are certain labels we always rely on to stock our wardrobes, it's those unexpected labels that really get us excited at the start of a new season. Those low-key amazing labels all your friends won't be wearing. 

Whether you're on the lookout for an everyday affordable slip dress, or wanting to add to your embroidered tee shirt collection (and lets be honest, who isn't?) we've found the pieces that'll catch your attention. Each brand listed below has something unique to offer, whether it's made from sustainable, natural fabrics, or offers a competitive price range, these brands offer that unique perspective your wardrobe is holding out for.

Keep scrolling to discover ten labels you might not have heard of yet, and shop our picks for summer.

Avenue the Label

Apéro

Aeyde

Trois the Label

Cinque World

Marle

Kowtow

Silk Laundry

Millicent Elizabeth

With Jéan

Opening images: Apéro / Avenue the Label

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Lara Burnell
Writer & Producer

Who's your style icon? 

Jenny Walton. She has a quirky, French, feminine style I adore. She mixes designer, vintage, high street really well and isn’t afraid of colour and print. My style board on Pinterest is full of street style images from her at fashion week events.

Who are your 5 favourite people to follow on Twitter/Instagram?

@unconditionalmagazine, @ilona_hamer, @thefatjewish, @glossier, @giorgiatordini

What's the fashion essential you can't live without?

My vintage red tartan jacket. It's timeless and bold. I love wearing it with a red matte lipstick. 

What's your desert island album?

Any '70s playlist will do!