10 Not-Obvious Brands We're Wearing This Summer

For all the girls who love to shop unique, underground, and unexpected labels, it's a good idea to bookmark this story. While there are certain labels we always rely on to stock our wardrobes, it's those unexpected labels that really get us excited at the start of a new season. Those low-key amazing labels all your friends won't be wearing. 

Whether you're on the lookout for an everyday affordable slip dress, or wanting to add to your embroidered tee shirt collection (and lets be honest, who isn't?) we've found the pieces that'll catch your attention. Each brand listed below has something unique to offer, whether it's made from sustainable, natural fabrics, or offers a competitive price range, these brands offer that unique perspective your wardrobe is holding out for.

Keep scrolling to discover ten labels you might not have heard of yet, and shop our picks for summer.


Avenue the Label

You'll find a range of chic summer accessories from sorbet coloured tote bags to pretty caps too good not to Instagram. You have to get in quick, with some of the styles starting to sell out already.  


For affordable embroidered tees, check out Apéro's impressive selection. From red-and-white stripe to millennial pink, it's hard to choose just one. 


You'll find nothing but high quality leather shoes at Aeyde. Offering a timeless collection of boots, flats, and our pick, these sleek white heels. 

Trois the Label

Sophisticated basics made with quality fabrics. Check out this label for its seasonal basics you'll layer all-year round.

Cinque World

Let us introduce you to the beautiful world of versatile silk robes. 


At Marle, you'll find great modern basics made with fabrics such as cashmere, silk, merino, linen, and organic cotton.


A New Zealand-based label focusing on quality and made entirely with sustainably and ethically sourced materials.

Silk Laundry

You'll find every day silk basics from slip dresses to silk scarves.

Millicent Elizabeth

Made in Adelaide, Millicent Elizabeth offers contemporary pieces that are made from fabrics which are 100% natural. These key pieces are special investments. 

With Jéan

Opening images: Apéro / Avenue the Label

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