Good things come in small packages. Yes, this is a cute say, but if we're being honest, we never truly believed it, especially when it came to receiving gifts. For example, perhaps it's just us, but we always gravitate toward the largest items during white elephant gift exchanges. We also long believed that splurging on a present would make our gift recipient the happiest. But one thing became clear after putting our heads together as a team of expert shoppers at Who What Wear ahead of the holiday season: the saying about small packages may hold some truth. To our surprise, we stumbled upon a treasure trove of alluring under-$40 gifts that deliver a surprising dose of luxury and thoughtfulness despite their size and price tag. The 60 gifts below are proof of that.
The phrase "bigger isn't always better" perfectly encapsulates the essence of each gift idea we've compiled for you. These items, while petite, exude an air of elegance and bring an overwhelming sense of comfort, joy, and pleasure. Picture beautifully crocheted potholders that would charm even the most discerning cook, a vintage designer film camera that will captivate your trendiest friend, vitamin D patches for those committed to holistic self-care, and so many more. Each of the 60 under-$40 thoughtfully curated gifts you are about to explore is a bundle of joy waiting to be unwrapped.
There are two types of at-home cooks: those who prepare the same three easy dishes each week and those who experiment with elaborate 10-step recipes as if they are on a cooking show. Despite their differing styles, two things are true for both groups: they both have good taste and gifting them is challenging. That's why we took the time to research items they will actually enjoy and use in their kitchens and dining rooms. From resin aperitif forks to oil cruets, these small indulgences will surely delight their hearts and taste buds.
This stunning oil cruet is worthy of the feed.
If you’re looking for a gift that’s as cheeky as they are, then Kassatex's linen cocktail napkins candles are perfect.
This isn't just any candy mix. It's made up of high-quality Swedish candies, which are known for their unique flavors and natural ingredients.
Any foodie is probably well aware of Mama Teav's Hot Garlic Chili Crisp. It's slightly spicy, very crunchy, and packed with flavor.
Obviously, it's important for a canned mocktail to taste good, but there's no reason why it shouldn't be cute too.
Picture yourself pulling out your steaming hot casseroles from the oven using these crochet potholders. How chic is that?
Every bite of this pasta is a taste of Italian luxury—if they choose to cook it.
They’ll never guess these forks are from Zara.
When life gives you lemons, make lemonade with this kitschy squeezer.
Not all plates are created equal. These are the types that are meant to be put on display.
We all have that cool girl in our lives—whether it's your best-dressed best friend, stylish aunt, or trendy cousin who always seems to know what's in vogue. Being around them is exciting because they keep us updated on the latest trends. But finding the perfect gift for them can be hard. That's where we come in. We've curated a list of the best affordable cult buys this season that look and feel more expensive than $40. With these gifts, you can surprise and delight her with something she probably already has on her wish list, making her see you as a cool girl, too. For instance, we’ve included a chic film camera slightly above our price limit, but we felt it was worth the exception. You'll also find unique embroidered and personalized lace envelopes, as well as an elegant winter hat that adds a touch of personality. The list goes on. Scroll down to shop them all.
Phone charms are back, baby.
What a fun way to downsize your wallet when switching to a smaller bag in the evening.
The ultimate sign of luxury is storing your designer lipstick in a designer lipstick case.
There's nothing more sophisticated and elegant than personalized embroidered envelopes.
When her vibe is "Gucci" but your budget says "nope."
A biannual magazine created by women for women. Need I say more?
This winter hat is a magnet for compliments.
Have your bestie be one of the few owners of this vintage designer film camera. Then, of course, have her take cool pictures of you.
These monogrammed socks would pair nicely with her Tabi's or enhance her experience of lounging at home.
Why use a plastic lighter when a luxurious clear and gold refillable one exists?
There is nothing like a curated corner or vignette of a space in your home that brings a daily mood boost just by laying your eyes upon it. If this speaks to you or screams one of your loved ones, we have some spot-on gifts that will make the cut. Take a moment to peruse this gorgeous selection of home goods that are guaranteed to elevate any space for a lifetime. Whether a whimsical tissue box cover or a unique striped jug on the breakfast table, whenever your thoughtful pick catches their eye, they are bound to think of you.
A catchall that brings a fun touch and lots of compliments. It can hold anything from your keys in your entryway or your favorite matches on the coffee table.
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It may be two dollars over budget, but it's Hermès. We are more than happy to delight in this elegant yet simple pleasure every time we visit the loo.
This standout jug comes in three stunning colors, making it hard to decide on just one. It’s perfect for adding a chic touch to an otherwise boring breakfast routine.
The cover alone is a work of art. Give the gift of getting cozy and getting lost in the magic of O’Keefe’s surreal work.
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Who needs a candle when you can light up a match that transforms your space with an intoxicating scent? Choose from a variety of five unique options.
This digital download is perfect for creating a custom-sized piece for that spot that’s been calling for a touch of room-elevating art. You can also display this beautiful piece on your tech devices like the television or the computer desktop.
Major Scandi vibes are emanating from this petite vase thanks to its playful color combination. Add to a nightstand or other surface that could use a fun touch.
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Each of these neutral travertine beauties is handcrafted and ready to add an elevated dimension to a variety of table top settings.
When we say we’re obsessed, we mean it. These linen covers hide even the most hideous of tissue boxes and come in a variety of beautiful colors. Get ready for all the compliments.
Nanushka is one of our fashion favorites so when we heard there was a Zara collab, we knew it was going to result in a stylish array of pieces. These shapely candleholders were one of the first from the selection to grab our attention.
The self-care category has become flooded with various trends, making it overwhelming to decide what will actually help you relax and unwind. But it doesn't have to be complicated. Unwinding can be as simple as reading a new mindful affirmation card each morning, using a sound machine to achieve a restful night’s sleep, swapping out your drugstore body wash for something more luxurious, taking part in a 30-day challenge that helps tone your face or jotting down events you're looking forward to in a fun notebook. So, if you're looking for a gift for the wellness guru or someone who needs to prioritize self-care, the gift ideas below are perfect for them.
This natural scent conveys a sense of sanctity found in nature and promotes feelings of strength, grounding, and protection when diffused.
Sip your "sleepy girl mocktail" in peace and in style.
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Writing down thoughts and feelings is cathartic, and this self-reflection pad helps guide you to achieve that state.
Refresh tired-looking eyes in a chic way.
A luxury bath wash is the easiest way to elevate your shower experience.
Sleep soundly whether you're home or away.
Why take supplements when you can get your nutrients through a patch?
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If you haven't heard of face yoga, now you have.
It's crazy how one mindful sentence can turn your day or week around.
Give yourself you a mental "lift" by focusing on positive upcoming events.
As pet parents, we love to spoil our furry companions year-round, but the holidays are the perfect occasion to go above and beyond to show them how much they mean to us. Whether you're searching for something practical or a bit bougie, I've found the best gifts for pets of all kinds and sizes. The great news is that pet products tend to be more affordable than those for humans, which means you can find many unforgettable gifts for under $40. From a witty sardine-shaped toy and ice cream-like treats to a stylish collar and chic shampoo, there's something for every furry friend on this list. There's even a thoughtful gift for pet owners: a pet astrology book that offers insights into your pet's personality and character, helping you better understand and connect with them.
Your pet deserves to eat and drink out of an elegant bowl that adds a pop of color to your home.
Puppy breath can be comforting, but it's essential to brush your dog's teeth daily to prevent plaque buildup, avoid costly dental bills, and keep your pup healthy and clean. These finger toothbrushes not only make it easy to brush hard-to-reach places but also are adorable.
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Replace your old dog leash and poop bag with this stylish coordinated set. You'll be the most fashionable pet owner on the block.
Leave it to Van Leeuwen to make dog ice cream treats that look so real and tasty.
Our pet's hair merits as much pampering as ours. Treat your furry friend to this top-shelf shampoo by celebrity hairstylist Jen Atkin.
This cute squeaky toy isn't just adorable—it's also a treasure hunt for treats!
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A cute one for the kitty in your life.
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Ever wonder why your dog gets the zoomies or why your cat stalks electrical cords? Let the stars explain.
Trust us—they want to be cuddled up in a cozy blanket this winter, too.
And the award for best-dressed cat goes to… the one wearing this strawberry-adorned collar.
There’s no denying that when it comes to enjoying holiday gifts, it’s the kids that seem to light up the most. It’s for that very reason we wanted to dedicate a section of this gift guide to all things that spark joy not only for the littles in our lives but for the inner child in us all. Where to begin? Whether it’s the viral NeeDoh cube that squishes most satisfyingly, a simple retro game that you can take anywhere, or a strawberry bonnet that will cutely graze a sweet-smelling head, there is a little slice of delight here for everyone to enjoy.
TikTok turned us on to this gratifying squeezable cube and for good reason—it’s beyond addicting and feels like nothing we have ever felt before.
This mesmerizing rainbow twirler just so happened to capture the attention of a variety of celebrities in this Vanity Fair interview. After twirling one of our own we’re hooked. It makes for a great kid's birthday gift.
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My daughter is obsessed with these Bandaids, and I am too. They come in super-cute prints and are durable, which is always a plus when dealing with boo-boos.
These sweet nail charms keep kiddos occupied and ultimately pleased with the shimmery results.
We would have done anything to have gloves this bedazzled when we were growing up. Tell me these won’t bring a smile to the face of the lucky recipient.
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How fun is this set for the stylish parent in your life with a newborn? Bring on the endless “Where did you get that?” questions!
This throwback game takes up such little space, so it's perfect for taking it on the go whenever you need to entertain the little ones in your life.
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We told you to keep an eye out for this super-sweet bonnet. Need we say more? Just take a look at this precious find.
A magical story full of beautiful illustrations, delightful creatures, and wild adventures. It’s truly the kind of book you wish you could live in.
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It’s not hard to picture the endless playtime this handcrafted set will bring. Not to mention they are so cool-looking that they can easily double as décor.
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