Haters Will Say These Amazon Items Are Ugly, But I Think They Are Perfect


(Image credit: @emmachamberlain)

Did I find a majority of these Amazon items via the TikToks of Gen Z girls? Yes. Do I secretly want to dress like every single one of them? Also yes. But before you judge me (I'm 28 for the record), I would like to point out that a large portion of the very specific Gen Z style aesthetic is influenced by Y2K fashion, a time period I actually lived through. Clearly, I am trying to justify my recent change in personal style, but at the end of the day, I am pretty pleased with the sartorial shift considering most of the items I need to achieve my new look can be found on Amazon. I don't know how much you remember about the whole Y2K vibe, but it was a very special time in fashion, one where baby tees, translucent sunnies, and baggy pants were the It items to own. In case you need a mental refresher, just check out what pops up when you search "Y2K fashion" on Amazon. One scroll through the page and I can guarantee you'll leave with mixed feelings.

Those mixed feelings are there to help me make my point. The Amazon items I included below could be described as "ugly" but in my world, they are beyond perfect. For the record, I have already purchased the baby tee with the bears on it and multiple sweater vests to which my Gen Z co-worker commented, "I love your range—from $300 Ganni tops to sketch Amazon baby tees." Honestly, I couldn't have said it better myself. As you scroll through the 26 products below, I encourage you to envision each one fully styled out. We're talking Bella Hadid and Devon Carlson vibes. With a mindset like that, I can promise you will appreciate the following much more than you would have if you aimlessly scrolled through this very weird Amazon roundup. 

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.