26 Trendy Amazon Finds That Are Cute But Ugly

last updated 15 January 2021

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Did I find a majority of these Amazon items via the TikToks of Gen Z girls? Yes. Do I secretly want to dress like every single one of them? Also yes. But before you judge me (I'm 28 for the record), I would like to point out that a large portion of the very specific Gen Z style aesthetic is influenced by Y2K fashion, a time period I actually lived through. Clearly, I am trying to justify my recent change in personal style, but at the end of the day, I am pretty pleased with the sartorial shift considering most of the items I need to achieve my new look can be found on Amazon. I don't know how much you remember about the whole Y2K vibe, but it was a very special time in fashion, one where baby tees, translucent sunnies, and baggy pants were the It items to own. In case you need a mental refresher, just check out what pops up when you search "Y2K fashion" on Amazon. One scroll through the page and I can guarantee you'll leave with mixed feelings.

Those mixed feelings are there to help me make my point. The Amazon items I included below could be described as "ugly" but in my world, they are beyond perfect. For the record, I have already purchased the baby tee with the bears on it and multiple sweater vests to which my Gen Z co-worker commented, "I love your range—from $300 Ganni tops to sketch Amazon baby tees." Honestly, I couldn't have said it better myself. As you scroll through the 26 products below, I encourage you to envision each one fully styled out. We're talking Bella Hadid and Devon Carlson vibes. With a mindset like that, I can promise you will appreciate the following much more than you would have if you aimlessly scrolled through this very weird Amazon roundup.

Ture King Studios

Knitted Vest

If it's cool enough for Emma Chamberlain, it's cool enough for me.

Vxkbiixxcs-O

Cow Print Pu Leather Handbag Shoulder Messenger

I don't care what anyone says, I will never get over the cow print craze.

Laspor

Vintage Rectangle Sunglasses

If you're in the mood for cheap sunnies, there's no better place than Amazon.

Sychj

Y2k Halter Knit Vest

Summer can't come soon enough.

Soly Hux

Casual Denim Pants

That tiny sweater vest paired with these baggy jeans? You're basically Lizzie McGuire.

Chouyatou

Simple High Waist All Around Pleated A-Line Skirt

While these were trending hard all throughout the summer season, I have a feeling they will still be relevant this spring as well.

Styla Hair

10 Pack Yoga Headbands

Stretchy headbands are making a major comeback whether you like it or not.

Gildan

Adult Crew Neck Sweatshirt

Bubblegum pink will be one of the most popular colors of 2021 and I can't think of a more practical way to wear it than a cozy sweatshirt.

Joyci

Turtleneck Dickey Collar

Finally, a hack for those of you who run hotter than most but want that layered look.

Frecoccialo

Knitted Sweater Vest

I own this and get so many compliments on it.

Safort

Bootcut Yoga Pants

Yes, yoga pants are coming back too. I know, this story is quite polarizing.

Tocess

Big Hair Claw Clips

Fashion girls are obsessing over these particular claw clips.

Mylleure

Fluffy Long Sleeve V-Neck Cropped Knit Cardigan

Who doesn't love a faux fur-trimmed cardigan?

Alivila.Y Fashion

Corset Bustier Top

Pair this with loose trousers and a big leather blazer.

Sansoisan

T-Shirt Elastic Femme Streetwear Tops

I own this shirt and I have no shame.

Avidlove

Sleepwear Satin Nightgown

If you love slip dresses for either sleeping or styling or both, this one comes in every color in the rainbow.

Djyoyo

Y2K Top

It's all in the name.

Modegal

Vintage Strapless Open Back Boned Mesh Bustier

Fashion girls are obsessing over this corset on TikTok.

Gihuo

V-Neck Sweater Vest

In case you haven't noticed, Amazon has an incredible assortment of sweater vests.

Eabern

6 Pack Silky Sheer Knee High Trouser Socks

The perfect socks to wear with chunky loafers.

Trendsmax

Initial Letter Pendant Necklace

Jazz up your Zoom calls with a cute new necklace.

Funlife-Shop

Knit Casual Sweaters Vest

It doesn't get much more fun than this.

Safrisior

Patchwork Stitching Crop Top

I can so clearly picture Bella Hadid rocking this top.

The Drop

Dani Recycled Poly Puffer Jacket

There's something about a colorful puffer that just feels right.

Tatuo

2 Pieces Fake Collar

One more fake collar before you go.
Next up, shop the 10 emerging fashion brands that will have a major glow up in 2021.

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.