Just in case you're new here (welcome!), I need to clue you in on a fun fact about team Who What Wear: We're big Nordstrom fans. Our regular readers can attest to the fact that we scour the retailer's website daily in search of the best new drops, and back when in-person shopping was a thing, you could catch at least one of our editors in a fitting room trying on basics, trendy pieces, and classic wardrobe staples almost weekly. But as a beauty editor, my favorite section to scope out is the store's vast beauty selection. I just can't get enough of the ever-evolving offering of essential buys across skincare, makeup, hair, and nails.
Shopping for beauty products is always fun, but it is especially so when you've got specific beauty trends in mind to inform your purchases. That's why I was ecstatic to find that Nordstrom's beauty section is currently bursting with buys perfect for executing some of my favorite trends that have emerged thus far in 2021. From mask-related fads like the prioritization of eye makeup and maskne solutions to at-home manicure essentials and even skincare tools to help us achieve the most glowy skin, here are 30 items to add to your collection now.
The Trend: Feathered Brows
Shop it:
This new styling wax helps you meticulously sculpt your brows to get that perfectly feathered look. Check out our full review to learn exactly how it works.
A makeup artist–approved brow pencil is always a good idea.
Starting from the bottom with thin, sparse brows? This will help them get growing.
The Trend: Skincare Tools
Shop it:
There's nothing like a good jade-rolling session to relax before bed.
Want to take things up a notch? Zap your mug with some toning microcurrents.
This LED light mask helps smooth wrinkles and clear bacteria in just a few minutes. Plus, you look cool (read: insane) while wearing it.
The Trend: Vibrant Eye Makeup
Shop it:
Just look at these colors. Pure magic.
Excuse me while I pick my jaw up off the floor.
You can create some seriously high-impact looks with this dreamy cream eye shadow in one easy step.
The Trend: Mask-Proof Lips
Shop it:
This lip color glides on smoothly, wears comfortably, and, most importantly, dries down to a soft matte that won't budge under a face mask.
A stain leaves the prettiest weightless flush all over the lips that stays put for hours.
I love a long-wear lipstick that doesn't feel overly cakey on the lips. This one is plush and really stays put.
The Trend: Salon-Quality Manicures
Shop it:
Press-on nails have officially taken over. There's no better way to get a professional-looking manicure in 10 minutes flat.
Creating chic nail art has never been easier.
This cute manicure set comes complete with shea butter masks to soften and condition those meticulously washed hands.
The Trend: Scalpcare
Shop it:
This spendy scalp serum deploys the soothing and fortifying powers of copper, magnesium, vitamin B6, vitamin E acetate, provitamin B5, rice protein, peptides, and more to instantly relieve scalp discomfort.
This exfoliating mask helps to keep dry skin and debris from accumulating around the follicles.
Don't forget about the length of your strands. This strengthening treatment is perfect for repairing hair damaged by color, chemicals, and more.
The Trend: Maskne-Clearing Skincare
Shop it:
This hyaluronic acid–packed cream is both lightweight and deeply hydrating. It binds moisture to the skin to help it stay comfortably hydrated whether covered in a mask or exposed to the elements.
This balancing facial cleanser effectively draws excess oil and breakout-causing bacteria out of the skin without compromising the delicate skin barrier.
Smooth, radiant skin lies on the other side of this cult-favorite lactic acid exfoliating treatment.
The Trend: Sky-High Lashes
Shop it:
This beloved mascara imparts intense length and definition.
Give your fringes a little lift.
When all else fails, falsies always do the trick.
The Trend: Extra Eyecare
Shop it:
Take 10 minutes to revive those tired eyes.
Rumor has it, this stuff is like Botox in a bottle.
This might be the most iconic eye cream ever. It's hydrating, cooling, and so luxurious.
The Trend: Amplified Hair Textures
Shop it:
Curly, wavy, smooth, or straight—this hair dryer can help you execute any look.
Your curls are about to thrive.
This finishing spray is a must-have for perfecting beachy waves.
Up next, These 10 Nordstrom Beauty Buys Have a Near-Perfect No-Return Record
-
The Brutally Honest Skincare Advice You Needed to Know Yesterday, According to 2 Beauty Industry VetsThe Dieux founders share their hot takes and unfiltered product recs.
-
Sorry to My Classic Black Shoes, But This Printed Shoe Trend Is Defining Fall 2025Spotted on fashion people in Venice, NYC, and Copenhagen.
-
What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)Investments only.
-
The Top 10 Things to Buy This September If You Want Cooler Outfits and More ComplimentsFall is in full swing.
-
These 32 Chic Zara Fall 2025 Shoe Finds Are the Key to Looking Like a Fashion Person—Good Luck Picking Just One PairPrepare for endless compliments.
-
Abercrombie Sucked Me Back Into Its Orbit With These 25 Incredibly Chic Fall 2025 FindsSo, so good.
-
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your BuckStellar under-$150 finds right this way.
-
These 32 Elevated Nordstrom and Zara Finds Make Getting Ready So Much Easier (and Chicer)Here's to effortless outfits.
-
Don't Blame Me If They Sell Out While You Read This—35 Chic Zara Finds That Need Your Immediate AttentionThese won't be around for long.
-
I'm an Experienced Fashion Editor—I Predict These 32 New Arrivals Will Sell Out by FallTake my word for it.
