Nordstrom Is Currently a Gold Mine of 2021 Beauty Trends—Here's What I'd Buy


(Image credit: Who What Wear)

Just in case you're new here (welcome!), I need to clue you in on a fun fact about team Who What Wear: We're big Nordstrom fans. Our regular readers can attest to the fact that we scour the retailer's website daily in search of the best new drops, and back when in-person shopping was a thing, you could catch at least one of our editors in a fitting room trying on basics, trendy pieces, and classic wardrobe staples almost weekly. But as a beauty editor, my favorite section to scope out is the store's vast beauty selection. I just can't get enough of the ever-evolving offering of essential buys across skincare, makeup, hair, and nails.

Shopping for beauty products is always fun, but it is especially so when you've got specific beauty trends in mind to inform your purchases. That's why I was ecstatic to find that Nordstrom's beauty section is currently bursting with buys perfect for executing some of my favorite trends that have emerged thus far in 2021. From mask-related fads like the prioritization of eye makeup and maskne solutions to at-home manicure essentials and even skincare tools to help us achieve the most glowy skin, here are 30 items to add to your collection now.

The Trend: Feathered Brows


(Image credit: @hungvanngo)

Shop it:

The Trend: Skincare Tools


(Image credit: @januaryjones)

Shop it:

The Trend: Vibrant Eye Makeup


(Image credit: @ash_kholm)

Shop it:

The Trend: Mask-Proof Lips


(Image credit: @hungvanngo)

Shop it:

The Trend: Salon-Quality Manicures


(Image credit: @kristennoelcrawley)

Shop it:

The Trend: Scalpcare


(Image credit: @zendaya)

Shop it:

The Trend: Maskne-Clearing Skincare


(Image credit: @kaiagerber)

Shop it:

The Trend: Sky-High Lashes


(Image credit: @jourdandunn)

Shop it:

The Trend: Extra Eyecare


(Image credit: @haileybieber)

Shop it:

The Trend: Amplified Hair Textures


(Image credit: @lizzobeeating)

Shop it:

Associate Beauty Editor

Courtney Higgs is a Cancer sun, Libra rising beauty enthusiast with about six years of experience in the editorial space. She was previously Who What Wear's associate beauty editor after spending many years working on the West Coast edit team at InStyle Magazine. She graduated from California State University, Northridge, with a BA in communication studies and pivoted to editorial after spending her college years working in the legal field. Her beauty philosophy is simple: She believes there are no wrong answers and that discovering our favorite beauty products and rituals is a journey, not a sprint. When she's not geeking out over products, she can be found adventuring around L.A. with her fiancé; watching reality TV with their French bulldog, Bernie Mac; or relating way too hard to astrology memes.