When it comes to drumming up reasons to shop, celebrating a birthday is at the tippy top of our lists. So since today is Who What Wear's birthday (our 15th birthday, to be exact), it felt like the perfect time to kick-start some shopping incentives. And yes, gifts are included, but they aren't for us. Instead, they're for everyone who made this year's momentous anniversary possible in the first place. The people who read Who What Wear back when the site featured a single daily story; followed along as we created or incubated Byrdie, MyDomaine, Obsessee, THE/THIRTY, JoyLab, Versed, and Merit; and supported the launch of not one but two clothing lines, Who What Wear x Target and Who What Wear Collection. Hint: We're talking about all of you.
To commemorate our big 1-5, Who What Wear's brands—including Who What Wear Collection, Versed, and Merit—are offering up covetable gift options that can be yours with any purchase over $50 from Who What Wear Collection. Looking for an accessory that already has the fashion crowd's stamp of approval? Choose the brown silk scarf that made the rounds during New York Fashion Week. Attempting to get that just-danced-all-night glow without actually going to the club? (Same.) Versed's Dew Point Moisturizing Gel-Cream is the perfect at-home alternative. If you are a fan of the club, Merit's Shade Slick Lip Oil is the only makeup you need to put on before shimmying out the door. Whatever item you choose, it's on us. Consider it a party favor.
The catch? To snag one of the above, you do have to go shopping, but we made it worth your while. Starting today, for one week only (ending October 29), everything Who What Wear Collection is 15% off with the code BDAY15. But like any good sale, pieces won't stay in stock for long. Before the Who What Wear Collection items on your wish list sell out, shop our favorites below. And just think: You're only $50 away from a birthday gift, whether you were born today or not.
Gift Option #1: Who What Wear Collection's 100% Silk Scarf
Gift Option #2: Merit Shade Slick
Shopping for lip gloss might seem simple, but finding one that goes on smooth, isn't sticky, and complements your complexion can actually be quite a difficult task. It's a good thing, then, that a formula that checks off all three of those boxes could be yours for free. Aren't birthdays the best?
Gift Option #3: Versed Dew Point
Now, a few of our favorites from Who What Wear Collection to inspire your sale shopping…