Is This Swedish Brand Fashion's Best-Kept Secret?

Sure, we love following Marc Jacobs, Riccardo Tisci, Stella McCartney, and other mega brands and designers with huge fan bases, but we also like to shake up our Instagram feeds with under-the-radar accounts too. Our latest find? Sun Buddies, a sunglasses brand based in Sweden that just might be the country's best-kept secret. With less than 6,000 followers and a distinct aesthetic, we think Sun Buddies' feed is an underrated gem. 

Aside from Sun Buddies' must-follow Instagram, the brand's sunglasses are definitely worth checking out. Currently, there are 12 different styles offered online, with scores of different colors to choose from for each. Tortoiseshell round sunnies? Check. Cool blue lenses? Check. There are so many options to choose from, you might just be overwhelmed. But not to worry! You simply can't go wrong with any of the brand's shades. 

Scroll down to see Sun Buddies' cool Instagram account!


Dree Hemingway #bruceweber

A photo posted by Sun Buddies (@sunbuddies) on


Vincent Van Duysen Residence. Antwerp, Belgium.

A photo posted by Sun Buddies (@sunbuddies) on


Women love always. #georgesand #nehera

A photo posted by Sun Buddies (@sunbuddies) on

What do you think of the brand's aesthetic? Tell us in the comments below, and then shop Sun Buddies' shades online!

Opening image: Sun Buddies

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