4 Fresh Outfit Ideas That Are Perfect for Any Summer Occasion

Sponsor Content Created With Lilly Pulitzer


My summer social calendar is filling up quickly, and quite frankly, my closet can't keep up. While I'm all for being an outfit repeater, I'm not not looking for fun new pieces that I can sneak into my lineup. (C'mon, I'm only human.) And lately, I've been seeing so many chic summer things from the one and only Lilly Pulitzer. I swear everyone on social media is posting pics of themselves wearing the iconic designer at brunch, on boat days, and during pool hangs, and it's all giving me major outfit inspiration. But when digital creators Alisha Donnell and Kyra Aaliyah posted their latest Lilly 'fits, I knew I couldn't resist anymore—I immediately needed these pieces in my closet for my sunny-day activities. Keep scrolling to see their ultra-cute 'fits and where they're planning to wear them this summer.

For a Beach Day 


(Image credit: @kyraaaliyah)

"You'll find me at the beach in this outfit all summer long. I paired the one-piece and linen button-down with an oversize straw hat and comfy slip-on shoes to really capture the beachy summer aesthetic. I love this look for the beach for a couple of reasons: A white linen button-down can really elevate a summer look, and this one-piece is so comfortable when I want to be more active at the beach. When I put the look together, I didn't want to put too many patterns on top of each other, so the patterned swimsuit is a perfect contrast to the white linen shirt." — Kyra Aaliyah, digital content creator

For a Sunset Dinner


(Image credit: @kyraaaliyah)

"I'll be wearing this pretty pink set to a sunset dinner. For this look, I decided to pair the top and skirt with a simple nude heel and dainty gold jewelry. Since the pattern is already so fun and bright, I wanted to keep accessories to a minimum and let the set really stand on its own as the main character. My accessories enhance this look to make it more elegant, but they don't overpower it, which is key for me. I also love how versatile the top is. You can wear the sleeves off the shoulder or on the shoulder as a puff-sleeve look." — Aaliyah

For Brunch 


(Image credit: @trulyleesh)

"This versatile top is perfect for so many occasions, from brunch to coffee dates. Comfort is a top priority when I'm putting together an outfit, and this no-fuss top is so comfortable. (Plus, it adds a splash of color to an outfit.) The baby-doll cut is something I haven't seen in a bit, which I find refreshing and really fun to style. I love that this is a top you can easily dress up or down. To dress it down, shorts will pair perfectly. But if you're going for a more dressed-up look, any tailored pants will complement the top beautifully." — Alisha Donnell, digital content creator

For an Outdoor Picnic


(Image credit: @trulyleesh)

"An outdoor picnic is a perfect backdrop for this fun romper. Gingham is always the best pattern for the occasion. I styled this look with a simple pair of wrap-up sandals, as I wanted the colorful romper to shine while keeping accessories minimal. And the best part of this piece? On the outside, it looks like a dress, but underneath are shorts, which means I can easily move around in it. That plus the romper's fun color and puff sleeves check off just about every box for me, making this a must-have for the season." — Donnell

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Anneliese Henderson
Senior Editor, Branded Content

Anneliese Henderson is a Los Angeles–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading a book by the beach or spending money on overpriced smoothies at Erewhon.