I've Followed This Scandi Brand for 3 Years—Now the Secret's Out

As fashion editors, we're constantly asking ourselves one important question: Which up-and-coming brands have what it takes to make it big? Sometimes, we fall in love with an indie label only to have it shutter within a couple of years, but other times, our fashion radar is on-point.

My obsession with Stand Studio definitely falls into the latter category. I first became acquainted with the brand when it showed during Stockholm Fashion Week in January 2017. Since then, it's made the jump over to the larger scene at Copenhagen Fashion Week, where the brand will debut its F/W 20 collection today. Plus, it's been spotted on everyone from Bella Hadid to Katy Perry.

To learn more about the brand, I tapped Copenhagen Fashion Week's CEO, Cecilie Thorsmark, for her take. "Stand Studio is not just another brand on our show schedule. It's a brand with a very unique and very visible DNA with its high-quality leather items paired with bold and daring designs," Thorsmark told Who What Wear. "It's important to us that our fashion week represents the full spectrum of what Scandinavian fashion has to offer, and I believe that Stand Studio is an important contribution to this ambition."

Curious yet? Scroll down to see how It girls and celebs are wearing the brand and shop it for yourself.

On Scandi Girls

On Cecilie Thorsmark: Stand Studio coat

On Nnenna Echem: Stand Studio coat

On Celebrities

On Katy Perry: Stand Studio coat

On the Runway

Shop the Brand

Next, these five street style trends are dominating at Copenhagen Fashion Week.